hOURS haircare High Noon Volumizing Shampoo

Aqua, commonly known as water, serves primarily as a solvent in cosmetic formulations. It is the most abundant ingredient in many products and is essential for dissolving other ingredients, facilitating their application and absorption on the skin. Formulators often add Aqua to create a suitable texture and consistency, ensuring that products are easy to spread and apply. Additionally, water can help to hydrate the skin, making it a vital component in many moisturizing formulations.

Sodium Cocoyl Isethionate is a surfactant commonly used in cosmetic formulations. As a surfactant, it plays a crucial role in reducing surface tension, which can enhance the mixing and dispersing of ingredients within a product. This function is particularly useful in creating stable emulsions and improving the overall texture and application of cosmetic products.

DISODIUM COCOYL GLUTAMATE is a surfactant derived from coconut oil and glutamic acid. It is primarily used in cosmetic formulations for its cleansing properties, helping to remove dirt, oil, and impurities from the skin and hair. As a mild surfactant, it is often favored for its gentle nature, making it suitable for sensitive skin types. Formulators may add DISODIUM COCOYL GLUTAMATE to enhance the overall cleansing efficacy of a product while maintaining a soft and non-irritating feel on the skin.

COCAMIDOPROPYL HYDROXYSULTAINE is a versatile ingredient commonly used in cosmetic formulations for its multiple functions. It acts as an antistatic agent, helping to reduce static electricity in hair and skin, which can enhance manageability and comfort. Additionally, it serves as a surfactant, contributing to foam-boosting and cleansing properties, making it effective in formulations designed to cleanse the skin and hair. Its hair-conditioning and skin-conditioning functions help to improve the feel and appearance of hair and skin, while its viscosity-controlling capability allows formulators to adjust the thickness of the product, ensuring a desirable texture and application experience. These properties make COCAMIDOPROPYL HYDROXYSULTAINE a valuable ingredient in a variety of cosmetic products.

PEG-120 METHYL GLUCOSE DIOLEATE is primarily used as a surfactant-emulsifying agent in cosmetic formulations. Its surfactant-emulsifying function helps to stabilize mixtures of oil and water, allowing for a uniform distribution of ingredients. This property is beneficial in creating stable emulsions, which are essential for the texture and performance of various cosmetic products.

COCAMIDE MIPA is a multifunctional ingredient commonly used in cosmetic formulations. It serves as a surfactant-emulsifying agent, which helps to blend oil and water components, creating stable emulsions. Additionally, it acts as an emulsion-stabilising agent, ensuring that the mixture remains uniform over time. COCAMIDE MIPA also enhances foam production as a surfactant-foam-boosting agent, contributing to the texture and sensory experience of the product. Furthermore, it plays a role in viscosity-controlling, allowing formulators to achieve the desired thickness and consistency in their formulations. These functions make COCAMIDE MIPA a valuable ingredient in various cosmetic products.

Fragrance, also known as Parfum or Aroma, is a complex mixture of aromatic compounds used in cosmetics to impart a pleasant scent. Its primary function is to enhance the sensory experience of a product, making it more appealing to consumers. Formulators may add Fragrance to mask the natural odors of other ingredients or to create a signature scent that differentiates a product in the market. However, it's important to note that Fragrance can be a potential irritant for some individuals, which is a consideration for formulators when developing products.

Cocos Nucifera Oil, commonly known as Coconut Oil, is a natural oil derived from the fruit of the coconut palm. It is primarily used in cosmetics as an emollient, which means it helps to soften and smooth the skin by forming a barrier that traps moisture. This property makes it a popular choice for moisturizing formulations, as it can enhance the skin's hydration levels and improve overall texture.

GLYCINE SOJA OIL, commonly known as soybean oil, is a natural oil derived from the seeds of the soybean plant. It serves multiple functions in cosmetic formulations, primarily as a skin-conditioning agent and emollient. This ingredient helps to moisturize and soften the skin, creating a smooth and supple texture. Additionally, it can be used for its perfuming properties, contributing to the overall fragrance of a product. Formulators may choose to include GLYCINE SOJA OIL in their formulations for its beneficial skin properties and its ability to enhance the sensory experience of the product.

Sodium Cocoyl Glutamate is a surfactant derived from coconut oil and glutamic acid, commonly used in cosmetic formulations for its cleansing properties. It functions as a mild cleansing agent that helps to remove dirt, oil, and impurities from the skin and hair, making it a popular choice in personal care products. Formulators may add Sodium Cocoyl Glutamate to enhance the foaming and lathering characteristics of a product while maintaining a gentle profile suitable for various skin types.

SORBITAN OLEATE DECYLGLUCOSIDE CROSSPOLYMER is a multifunctional ingredient commonly used in cosmetic formulations. Its primary functions include cleansing, surfactant-emulsifying, and surfactant-foam-boosting. As a cleansing agent, it can help to interact with oils and dirt on the skin or hair, facilitating their removal. The surfactant-emulsifying property allows it to help blend water and oil components in a formulation, creating a stable mixture. Additionally, its surfactant-foam-boosting function can enhance the foam quality of products, which may improve the sensory experience during use. Formulators may add this ingredient to achieve a desirable texture and performance in their products.

HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE is a cosmetic ingredient primarily known for its functions as an antistatic agent and hair-conditioning agent. As an antistatic, it helps to reduce static electricity in hair, which can be particularly beneficial in preventing flyaways and frizz. This property makes it useful in formulations aimed at improving the manageability of hair. Additionally, its hair-conditioning function contributes to enhancing the overall feel and appearance of hair, making it smoother and more manageable. Formulators may add this ingredient to improve the texture and performance of hair care products, ensuring that they provide a pleasant user experience.

POLYQUATERNIUM-11 is a polymer commonly used in cosmetic formulations for its antistatic and film-forming properties. As an antistatic agent, it helps to reduce static electricity on hair and skin, which can be particularly beneficial in products designed for hair care or styling. The film-forming function allows it to create a thin layer on the surface, which can enhance the texture and feel of the product while providing a protective barrier. Formulators may add POLYQUATERNIUM-11 to improve the overall performance and sensory attributes of their products.

HYDROLYZED PEA PROTEIN is a cosmetic ingredient known for its multiple functions, including antistatic properties, skin-conditioning, and hair-conditioning effects. As an antistatic agent, it helps reduce static electricity in formulations, which can be particularly useful in hair care products to prevent flyaways and enhance manageability. Additionally, its skin-conditioning and emollient functions contribute to improving the feel and appearance of the skin by providing moisture and softness. Formulators may add HYDROLYZED PEA PROTEIN to enhance the overall texture and performance of cosmetic products, making them more appealing to consumers.

SODIUM ASCORBYL PHOSPHATE is a stable form of vitamin C that is commonly used in cosmetic formulations for its antioxidant properties. It helps to neutralize free radicals, which can contribute to skin aging and damage. This ingredient is often included in products to enhance skin brightness and promote a more even skin tone. Formulators may add SODIUM ASCORBYL PHOSPHATE to provide a gentle, effective way to deliver the benefits of vitamin C without the instability associated with other forms of the vitamin.

Panthenol, also known as Pro-Vitamin B5, is a versatile ingredient commonly used in cosmetic formulations for its humectant and skin-conditioning properties. As a humectant, it helps to attract and retain moisture in the skin, contributing to a hydrated and plump appearance. Additionally, Panthenol is known for its ability to improve skin barrier function and enhance the overall texture of the skin, making it a popular choice among formulators looking to create products that promote softness and smoothness. Its multifunctional nature allows it to be included in a wide range of skincare and haircare products.

SODIUM LACTATE is a sodium salt of lactic acid, commonly used in cosmetic formulations for its multifunctional properties. It serves as a buffering agent, helping to maintain the pH balance of products, which is crucial for skin compatibility and product stability. Additionally, it acts as a humectant, attracting moisture to the skin and helping to keep it hydrated. Furthermore, SODIUM LACTATE has keratolytic properties, which means it can aid in the exfoliation of dead skin cells, promoting a smoother skin texture. Formulators may include this ingredient to enhance the overall efficacy and sensory profile of their products.

PCA, or pyrrolidone carboxylic acid, is a naturally occurring component of the skin that functions primarily as a humectant and moisturizing agent. It helps to attract and retain moisture in the skin, contributing to a hydrated and plump appearance. Formulators often include PCA in cosmetic products to enhance skin hydration, improve texture, and support the overall moisture balance of the skin. Its ability to bind water makes it a valuable ingredient in formulations aimed at maintaining skin softness and elasticity.

PERSEA GRATISSIMA OIL, commonly known as avocado oil, is derived from the fruit of the avocado tree. It is primarily used in cosmetics for its skin-conditioning properties, helping to moisturize and nourish the skin. Formulators may add this ingredient to enhance the texture and feel of products, providing a rich and emollient quality that can improve the overall sensory experience of the formulation. Its natural origin and beneficial fatty acid profile make it a popular choice for various skincare applications.

SODIUM PCA is a naturally occurring component of human skin that plays a crucial role in maintaining moisture levels. It functions primarily as a humectant, attracting water to the skin and helping to keep it hydrated. Additionally, SODIUM PCA has skin-conditioning and hair-conditioning properties, making it beneficial for improving the texture and feel of both skin and hair. Formulators may add SODIUM PCA to cosmetic products to enhance moisture retention and provide a smoother, softer appearance, contributing to overall product efficacy.

ARGININE is an amino acid that plays a crucial role in various biological processes, including protein synthesis. In cosmetics, it is commonly used for its multifunctional properties, such as acting as an antistatic agent, hair conditioner, and skin conditioner. Formulators may add ARGININE to enhance the texture and feel of products, improve moisture retention, and provide conditioning benefits to both skin and hair. Its ability to impart a pleasant fragrance also makes it a valuable ingredient in many formulations.

ASPARTIC ACID is an amino acid that serves multiple functions in cosmetic formulations. It is commonly used for its skin-conditioning and hair-conditioning properties, helping to improve the texture and feel of both skin and hair. Additionally, it can act as an antistatic agent, reducing static electricity in hair and enhancing manageability. Formulators may include ASPARTIC ACID to enhance the overall performance of a product, contributing to a smoother application and improved sensory experience. Its role as a fragrance component may also be leveraged to enhance the overall scent profile of a formulation.

ALANINE is an amino acid that serves multiple functions in cosmetic formulations. It is commonly used for its skin-conditioning and hair-conditioning properties, helping to improve the texture and appearance of both skin and hair. Additionally, ALANINE can act as an antistatic agent, reducing static electricity in hair products, and may also contribute to the fragrance of formulations. Formulators may add ALANINE to enhance the overall sensory experience of a product while providing beneficial effects to the skin and hair.

GLYCINE is an amino acid that serves multiple functions in cosmetic formulations. It is commonly used for its antistatic properties, helping to reduce static electricity in hair and skin, which can enhance manageability and appearance. Additionally, GLYCINE acts as a buffering agent, helping to maintain the pH balance of products, and it provides conditioning benefits for both hair and skin, contributing to a smoother and softer texture. Formulators may include GLYCINE to improve the overall performance and sensory attributes of their products, making them more appealing to consumers.

HISTIDINE is an amino acid that plays a vital role in various biological processes. In cosmetics, it serves multiple functions, including acting as an antistatic agent, humectant, and skin-conditioning agent. As an antistatic, it helps reduce static electricity in formulations, making products easier to apply and use. Its humectant properties allow it to attract and retain moisture in the skin, contributing to hydration. Additionally, HISTIDINE aids in skin conditioning, promoting a smoother and more supple skin texture. Formulators may add HISTIDINE to enhance the overall feel and performance of cosmetic products, ensuring they provide a pleasant user experience.

ISOLEUCINE is an amino acid that plays a vital role in protein synthesis and is commonly found in various natural sources. In cosmetics, it serves multiple functions, including acting as an antistatic agent, which helps reduce static electricity in hair and skin, making them easier to manage. Additionally, ISOLEUCINE is known for its conditioning properties, contributing to the overall softness and smoothness of hair and skin. Formulators may include ISOLEUCINE in their products to enhance the texture and feel of formulations, providing a more pleasant user experience.

PHENYLALANINE is an amino acid that serves various functions in cosmetic formulations. It is primarily known for its roles in hair-conditioning and skin-conditioning, helping to enhance the texture and overall feel of products applied to hair and skin. Additionally, PHENYLALANINE can contribute to the fragrance profile of a formulation, adding a pleasant scent that can improve the user experience. Formulators may include this ingredient to leverage its conditioning properties and to create a more appealing sensory aspect in their products.

PROLINE is an amino acid that plays a significant role in the structure and function of proteins, particularly in collagen. In cosmetics, it is primarily used for its hair-conditioning and skin-conditioning properties. Formulators may add PROLINE to products to enhance moisture retention, improve texture, and support the overall health of hair and skin. Its ability to help maintain hydration makes it a valuable ingredient in formulations aimed at promoting softness and smoothness.

SERINE is an amino acid that plays a versatile role in cosmetic formulations. It is commonly used for its skin-conditioning and hair-conditioning properties, helping to improve the texture and moisture retention of both skin and hair. Additionally, SERINE can function as an antistatic agent, reducing static electricity in hair products, and may also contribute to the fragrance profile of formulations. Formulators may add SERINE to enhance the overall sensory experience and efficacy of their products, making them feel more luxurious and effective.

THREONINE is an amino acid that plays a vital role in various cosmetic formulations, particularly those aimed at hair care. It is known for its antistatic properties, helping to reduce static electricity in hair, which can lead to smoother and more manageable locks. Additionally, THREONINE functions as a hair-conditioning agent, enhancing the overall texture and appearance of hair by providing moisture and nourishment. Formulators may include THREONINE in products designed for hair waving or straightening, as it can assist in maintaining the desired style while improving hair health.

VALINE is an amino acid that plays several roles in cosmetic formulations. It is primarily used for its skin-conditioning and hair-conditioning properties, helping to improve the texture and manageability of hair and skin. Additionally, VALINE can serve as an antistatic agent, reducing static electricity in hair products, which can enhance the overall user experience. Formulators may also incorporate VALINE for its potential to contribute to fragrance profiles in products, adding a subtle scent component. Its multifunctional nature makes it a valuable ingredient in various cosmetic applications.

TETRASODIUM GLUTAMATE DIACETATE is a chelating agent commonly used in cosmetic formulations. Its primary function is to bind metal ions, which can otherwise destabilize formulations or lead to undesirable reactions. By sequestering these metals, TETRASODIUM GLUTAMATE DIACETATE helps enhance the stability and effectiveness of the product, ensuring a more consistent performance over time. Formulators may add this ingredient to improve the overall quality and longevity of cosmetic products, particularly in water-based formulations where metal ions are more prevalent.

Ethylhexylglycerin is a synthetic compound commonly used in cosmetics as a preservative. It functions by inhibiting the growth of microorganisms, thereby helping to extend the shelf life of products and maintain their safety for consumers. Additionally, it can also act as a skin conditioning agent, providing a moisturizing effect that enhances the overall feel of formulations. Formulators may add Ethylhexylglycerin to improve product stability and performance, ensuring that the formulation remains effective and pleasant to use over time.

Phenoxyethanol is a widely used cosmetic ingredient recognized for its role as a preservative. It helps to prevent the growth of bacteria, mold, and yeast in cosmetic formulations, thereby extending the shelf life of products and ensuring their safety for consumers. Formulators may add Phenoxyethanol to protect the integrity of the product and maintain its effectiveness over time, especially in water-based formulations where microbial growth is a concern.

HEXYL CINNAMAL is a cosmetic ingredient primarily used for its perfuming function. It is often added to formulations to impart a pleasant fragrance, enhancing the sensory experience of the product. The inclusion of HEXYL CINNAMAL can help mask undesirable odors and contribute to the overall appeal of cosmetic products. However, it is important to note that this ingredient is subject to restrictions as indicated by its risk flags, which may influence how formulators incorporate it into their products.

Citric Acid is an organic acid commonly found in citrus fruits and is widely used in cosmetic formulations for its multifunctional properties. As an exfoliant, it helps to remove dead skin cells, promoting a smoother and more radiant complexion. Additionally, it serves as a pH adjuster, ensuring that products maintain an optimal acidity level for skin compatibility. Formulators may add Citric Acid to enhance the overall efficacy of a product and to improve its stability. However, it is important to note that it can be a potential irritant for some individuals, necessitating careful consideration in formulation.