Milani Highly Rated Anti-Gravity Mascara

Milani Highly Rated Anti-Gravity Mascara offers a unique blend of cushioning and hydrating properties, designed to enhance the appearance of lashes. This mascara aims to provide a voluminous look while maintaining a comfortable wear throughout the day. Its formulation includes key ingredients that contribute to a smooth application and a defined finish, making it a notable addition to any makeup routine.

Dupes for

Buy

The texture of this mascara is notably cushioning, providing a plush feel that enhances the application experience. The hydrating properties contribute to a comfortable wear, ensuring that lashes feel soft rather than stiff or brittle. This aspect is particularly beneficial for those who wear mascara for extended periods.

With a focus on enhancing lash volume, the formula aims to create a dramatic look without compromising on comfort. The hydrating elements work in tandem with the mascara's buildable nature, allowing for customizable intensity based on personal preference.

The inclusion of Tocopherol highlights a commitment to incorporating beneficial ingredients that support lash health. This antioxidant can help protect lashes from environmental damage, making it a thoughtful addition to a daily makeup routine.

The mascara's formulation is designed to provide a smooth application, minimizing clumping and ensuring even distribution. This quality allows for a polished finish, making it suitable for both everyday wear and more dramatic looks.

What's inside

Ingredients

Benefit signalWatch noteFunctional base
  1. Water

    Solvent

    Hydrating
  2. GLYCERYL STEARATE

    Emollient Skin Conditioner

  3. HYDROGENATED OLIVE OIL STEARYL ESTERS

    Emulsion Stabilizer

  4. HYDROXYPROPYL STARCH

    Viscosity Controller

  5. SYNTHETIC WAX

    Abrasive

+18 more ingredients
  1. STEARIC ACID

    Cleansing Agent

  2. HELIANTHUS ANNUUS SEED WAX

    Skin Conditioner

  3. PALMITIC ACID

    Emollient Skin Conditioner

  4. Butylene Glycol

    Humectant

    1 / 0Hydrating
  5. AMINOMETHYL PROPANOL

    Buffering Agent

  6. RICINUS COMMUNIS SEED OIL

    Fragrance

  7. SYNTHETIC BEESWAX

    Binding Agent

  8. Phenoxyethanol

    Antimicrobial

  9. Caprylyl Glycol

    Deodorant

  10. GALACTOARABINAN

    Film Former

  11. RHUS SUCCEDANEA FRUIT WAX

    Binding Agent

  12. SHOREA ROBUSTA RESIN

    Tonic

  13. HYDROXYETHYLCELLULOSE

    Binding Agent

  14. SODIUM DEHYDROACETATE

    Preservative

  15. Xanthan Gum

    Binding Agent

  16. HYDROXYACETOPHENONE

    Antioxidant

  17. Tocopherol

    Antioxidant

    Barrier Support
  18. CI 77499

    Colorant

Key ingredients

Benefits

Concerns

No concern signals listed in this snapshot.

Ingredients Explained

Water

Solvent

Aqua, commonly known as water, serves primarily as a solvent in cosmetic formulations. It is the most abundant ingredient in many products and is essential for dissolving other ingredients, facilitating their application and absorption on the skin. Formulators often add Aqua to create a suitable texture and consistency, ensuring that products are easy to spread and apply. Additionally, water can help to hydrate the skin, making it a vital component in many moisturizing formulations.

GLYCERYL STEARATE

Emollient Skin Conditioner

GLYCERYL STEARATE is a versatile ingredient commonly used in cosmetic formulations for its properties as a skin-conditioning emollient and surfactant-emulsifying agent. It helps to improve the texture and feel of products by providing a smooth, moisturizing effect on the skin, making it an ideal choice for creams and lotions. Additionally, it aids in the emulsification process, allowing oil and water components to blend effectively, which enhances the stability and performance of the formulation. Formulators may add GLYCERYL STEARATE to achieve a desirable consistency and to enhance the overall sensory experience of the product.

SYNTHETIC WAX

Abrasive

SYNTHETIC WAX is a versatile ingredient commonly used in cosmetic formulations for its various functions. It acts as an abrasive, which can be useful in products designed for exfoliation. Additionally, it serves as a binding agent, helping to hold ingredients together and maintain the integrity of the formulation. Its emulsion-stabilising properties contribute to the stability of mixtures containing both oil and water, ensuring a consistent texture. Furthermore, SYNTHETIC WAX can also function as a fragrance component, enhancing the sensory experience of the product, while its viscosity-controlling ability allows formulators to adjust the thickness and flow of the formulation, making it easier to apply. These functions make SYNTHETIC WAX a valuable addition to a wide range of cosmetic products.

STEARIC ACID

Cleansing Agent

STEARIC ACID is a fatty acid commonly used in cosmetics for its multifunctional properties. It serves as a cleansing agent and a surfactant, helping to emulsify and stabilize formulations, which is essential for creating smooth and consistent textures in creams and lotions. Additionally, it can act as a refatting agent, replenishing skin lipids that may be stripped away during cleansing. Formulators may add STEARIC ACID to enhance the overall stability and performance of a product, as well as to contribute to its sensory attributes, such as texture and feel on the skin.

HELIANTHUS ANNUUS SEED WAX

Skin Conditioner

HELIANTHUS ANNUUS SEED WAX, commonly known as sunflower seed wax, is a natural wax derived from the seeds of the sunflower plant. This ingredient is primarily used for its skin-conditioning properties, helping to create a protective barrier on the skin that can enhance moisture retention and improve overall skin texture. Formulators may add HELIANTHUS ANNUUS SEED WAX to cosmetic products to provide a smooth application, enhance product stability, and contribute to a luxurious feel on the skin, making it a valuable component in various formulations.

PALMITIC ACID

Emollient Skin Conditioner

PALMITIC ACID is a fatty acid commonly found in both plant and animal fats. In cosmetics, it serves primarily as a skin-conditioning emollient, helping to soften and smooth the skin. Additionally, it functions as a surfactant-emulsifying agent, which aids in blending oil and water components in formulations, enhancing texture and stability. Formulators may add PALMITIC ACID to improve the overall feel of a product on the skin and to ensure a consistent and effective application, making it a versatile ingredient in various cosmetic formulations.

Butylene Glycol

Humectant

Butylene Glycol is a versatile ingredient commonly used in cosmetic formulations as a solvent and humectant. As a solvent, it helps to dissolve other ingredients, ensuring a uniform distribution and enhancing the overall texture of the product. Its humectant properties allow it to attract moisture from the environment into the skin, contributing to hydration and improving the skin's moisture retention. Formulators may add Butylene Glycol to enhance the sensory experience of a product, improve its stability, and boost the efficacy of other active ingredients.

AMINOMETHYL PROPANOL

Buffering Agent

AMINOMETHYL PROPANOL is a multifunctional ingredient commonly used in cosmetic formulations primarily for its buffering properties. It helps to maintain the pH balance of products, ensuring that they remain stable and effective over time. This is particularly important in formulations that contain active ingredients sensitive to pH changes. By providing a controlled environment, AMINOMETHYL PROPANOL enhances the overall performance and safety of cosmetic products, making it a valuable addition for formulators aiming for optimal product efficacy.

RICINUS COMMUNIS SEED OIL

Fragrance

RICINUS COMMUNIS SEED OIL, commonly known as castor oil, is derived from the seeds of the Ricinus communis plant. This oil is often used in cosmetics for its skin-conditioning properties, helping to moisturize and soften the skin. Additionally, it serves as a fragrance component, contributing to the overall scent profile of formulations. Formulators may add RICINUS COMMUNIS SEED OIL to enhance the sensory experience of a product while also providing emollient benefits, making it a versatile ingredient in various cosmetic applications.

SYNTHETIC BEESWAX

Binding Agent

SYNTHETIC BEESWAX is a synthetic emollient that mimics the properties of natural beeswax. It is commonly used in cosmetic formulations for its ability to bind ingredients together, stabilize emulsions, and control viscosity. This makes it a valuable component in products such as creams, lotions, and balms, where a smooth texture and consistent formulation are desired. Formulators may add SYNTHETIC BEESWAX to enhance the product's stability and improve the overall sensory experience for the user.

Phenoxyethanol

Antimicrobial

Phenoxyethanol is a widely used cosmetic ingredient recognized for its role as a preservative. It helps to prevent the growth of bacteria, mold, and yeast in cosmetic formulations, thereby extending the shelf life of products and ensuring their safety for consumers. Formulators may add Phenoxyethanol to protect the integrity of the product and maintain its effectiveness over time, especially in water-based formulations where microbial growth is a concern.

Caprylyl Glycol

Deodorant

Caprylyl Glycol is a multifunctional ingredient commonly used in cosmetics for its preservative and humectant properties. As a preservative, it helps to inhibit the growth of microorganisms, thereby extending the shelf life of cosmetic products. Its humectant function allows it to attract and retain moisture in the skin, contributing to hydration and a smoother appearance. Formulators may add Caprylyl Glycol to enhance product stability and improve the overall sensory experience of the formulation.

GALACTOARABINAN

Film Former

GALACTOARABINAN is a natural polysaccharide derived from the larch tree. It is primarily used in cosmetic formulations for its film-forming properties, which help to create a protective layer on the skin. This film can enhance the texture of products, providing a smooth application and a pleasant sensory experience. Formulators may add GALACTOARABINAN to improve the stability and longevity of formulations, as well as to contribute to the overall feel and performance of the product on the skin.

HYDROXYETHYLCELLULOSE

Binding Agent

HYDROXYETHYLCELLULOSE is a cellulose derivative commonly used in cosmetic formulations for its versatile properties. It serves multiple functions, including binding, emulsion-stabilizing, and film-forming, which help to enhance the texture and stability of products. Additionally, it acts as a light-stabilizer and viscosity-controlling agent, allowing formulators to achieve desired product consistency and performance. Its ability to improve the overall sensory experience of formulations makes it a valuable ingredient in various cosmetic applications.

SODIUM DEHYDROACETATE

Preservative

SODIUM DEHYDROACETATE is a synthetic compound commonly used as a preservative in cosmetic formulations. Its primary function is to inhibit the growth of bacteria, yeast, and mold, thereby extending the shelf life of products and ensuring their safety for consumer use. Formulators may choose to add SODIUM DEHYDROACETATE due to its effectiveness at low concentrations and its ability to work in a variety of pH levels, making it a versatile option for preserving a wide range of cosmetic products.

Xanthan Gum

Binding Agent

Xanthan Gum is a natural polysaccharide derived from the fermentation of sugars by the bacterium Xanthomonas campestris. It is primarily used as a thickening agent in cosmetic formulations, helping to improve the texture and viscosity of products. Formulators may add Xanthan Gum to enhance the stability of emulsions, prevent separation of ingredients, and create a desirable consistency in creams, gels, and lotions. Its ability to form a gel-like structure also contributes to a smooth application and feel on the skin.

HYDROXYACETOPHENONE

Antioxidant

HYDROXYACETOPHENONE is a synthetic compound known for its antioxidant properties. In cosmetic formulations, it is primarily used to help protect the skin from oxidative stress caused by environmental factors, such as UV radiation and pollution. By neutralizing free radicals, it can contribute to the overall stability and longevity of products, preventing degradation and maintaining their efficacy over time. Formulators may add HYDROXYACETOPHENONE to enhance the protective qualities of their formulations, ensuring that they provide a more effective barrier against environmental damage.

Tocopherol

Antioxidant

Tocopherol, commonly known as Vitamin E or Alpha Tocopherol, is a fat-soluble antioxidant that plays a crucial role in protecting skin cells from oxidative stress caused by free radicals. Its antioxidant properties help to stabilize and preserve the integrity of cosmetic formulations, thereby enhancing their shelf life and effectiveness. Formulators often include Tocopherol in products to provide additional skin benefits, such as moisturizing and soothing properties, making it a popular choice in skincare and cosmetic products.

CI 77499

Colorant

CI 77499, also known as Iron Oxide Black, is a colorant commonly used in cosmetics to provide a deep black hue. It is part of the iron oxide family, which includes other colors like red and yellow, and is valued for its stability and opacity. Formulators may add CI 77499 to products to enhance pigmentation, create depth in color formulations, and achieve a desired aesthetic effect in various cosmetic applications. Due to its composition, it is often used in products like foundations, eyeshadows, and other color cosmetics, but it is also subject to regulatory restrictions in certain regions, highlighting the importance of careful formulation practices.

Share:

Similar products