Not Your Mother's aura boost Restore Shampoo

Glycerin serves as a key ingredient in this shampoo, providing hydration to the hair. Not Your Mother's aura boost Restore Shampoo aims to nourish and revitalize, making it a thoughtful addition to your haircare routine.

Dupes for

Buy

Glycerin stands out as a hydrating agent, drawing moisture into the hair and helping to maintain its softness. This ingredient is often favored in formulations aimed at improving hair texture and overall health.

Citric Acid serves a dual purpose, acting as a pH adjuster while also providing gentle exfoliation. This can help enhance the effectiveness of other ingredients in the formula, contributing to a balanced haircare routine.

The texture of this shampoo is hydrating, which can be particularly beneficial for those with dry or damaged hair. The formulation aims to cleanse while also imparting moisture, making it a versatile choice for various hair types.

Fragrance is included in the formula, which may appeal to those who enjoy scented haircare products. However, it is important to note that fragrance can be a potential irritant for sensitive individuals.

What's inside

Ingredients

Benefit signalWatch noteFunctional base
  1. Water

    Solvent

    Hydrating
  2. Sodium Cocoyl Isethionate

    Cleansing Agent

  3. SODIUM LAUROYL METHYL ISETHIONATE

    Cleansing Agent

  4. COCAMIDOPROPYL HYDROXYSULTAINE

    Antistatic

  5. GLYCOL DISTEARATE

    Emollient Skin Conditioner

+23 more ingredients
  1. PEG-150 DISTEARATE

    Emulsifying Surfactant

  2. ISOPENTYLDIOL

    Solvent

  3. POLYQUATERNIUM-10

    Antistatic

  4. HYDROLYZED LUPINE PROTEIN

    Antistatic

  5. HYDROLYZED MORINGA OLEIFERA SEED EXTRACT

    Skin Conditioner

  6. MAGNESIUM PCA

    Humectant

  7. Glycerin

    Denaturant

    0 / 0Hydrating
  8. QUATERNIUM-80

    Antistatic

  9. Propylene Glycol

    Humectant

    0 / 0HydratingIrritation risk
  10. 1,2-HEXANEDIOL

    Skin Conditioner

  11. TRISODIUM ETHYLENEDIAMINE DISUCCINATE

    Chelating Agent

  12. HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE

    Antistatic

  13. Caprylyl Glycol

    Deodorant

  14. TETRASODIUM GLUTAMATE DIACETATE

    Chelating Agent

  15. Ethylhexylglycerin

    Deodorant

  16. Phenoxyethanol

    Antimicrobial

  17. BENZOIC ACID

    Fragrance

  18. Sodium Benzoate

    Anticorrosive

  19. Citric Acid

    Buffering Agent

    Irritation risk
  20. Fragrance

    Fragrance

    Irritation risk
  21. TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES

    Fragrance

  22. Juniperus Virginiana Oil

    Fragrance

  23. COUMARIN

    Perfuming Agent

Key ingredients

Benefits

Concerns

Ingredients Explained

Water

Solvent

Aqua, commonly known as water, serves primarily as a solvent in cosmetic formulations. It is the most abundant ingredient in many products and is essential for dissolving other ingredients, facilitating their application and absorption on the skin. Formulators often add Aqua to create a suitable texture and consistency, ensuring that products are easy to spread and apply. Additionally, water can help to hydrate the skin, making it a vital component in many moisturizing formulations.

Sodium Cocoyl Isethionate

Cleansing Agent

Sodium Cocoyl Isethionate is a surfactant commonly used in cosmetic formulations. As a surfactant, it plays a crucial role in reducing surface tension, which can enhance the mixing and dispersing of ingredients within a product. This function is particularly useful in creating stable emulsions and improving the overall texture and application of cosmetic products.

SODIUM LAUROYL METHYL ISETHIONATE

Cleansing Agent

SODIUM LAUROYL METHYL ISETHIONATE is a surfactant-cleansing agent commonly used in cosmetic formulations. Its primary function is to help reduce surface tension, allowing for effective mixing and dispersion of ingredients. This property is particularly useful in creating products that require a cleansing action, as it aids in the removal of dirt and impurities from the skin or hair. Formulators may add this ingredient to enhance the overall cleansing efficacy of a product while maintaining a desirable texture and feel.

COCAMIDOPROPYL HYDROXYSULTAINE

Antistatic

COCAMIDOPROPYL HYDROXYSULTAINE is a versatile ingredient commonly used in cosmetic formulations for its multiple functions. It acts as an antistatic agent, helping to reduce static electricity in hair and skin, which can enhance manageability and comfort. Additionally, it serves as a surfactant, contributing to foam-boosting and cleansing properties, making it effective in formulations designed to cleanse the skin and hair. Its hair-conditioning and skin-conditioning functions help to improve the feel and appearance of hair and skin, while its viscosity-controlling capability allows formulators to adjust the thickness of the product, ensuring a desirable texture and application experience. These properties make COCAMIDOPROPYL HYDROXYSULTAINE a valuable ingredient in a variety of cosmetic products.

GLYCOL DISTEARATE

Emollient Skin Conditioner

GLYCOL DISTEARATE is a multifunctional ingredient commonly used in cosmetic formulations. It serves as a skin-conditioning emollient, which helps to improve the skin's texture and moisture retention. Additionally, it functions as a surfactant-emulsifying agent, aiding in the mixing of oil and water components, which is essential for creating stable emulsions in creams and lotions. Its opacifying properties allow formulators to create products with a desirable appearance by reducing transparency, while its viscosity-controlling function helps to adjust the thickness of formulations, contributing to the overall texture and feel of the product. These functions make GLYCOL DISTEARATE a valuable ingredient in enhancing the performance and aesthetic qualities of cosmetic products.

PEG-150 DISTEARATE

Emulsifying Surfactant

PEG-150 DISTEARATE is a multifunctional ingredient commonly used in cosmetic formulations. It serves as a surfactant-emulsifying agent, which helps to stabilize mixtures of oil and water, ensuring that the product maintains a consistent texture and appearance. Additionally, it functions as a surfactant-cleansing agent, which can aid in the removal of dirt and impurities from surfaces. Furthermore, PEG-150 DISTEARATE plays a role in viscosity-controlling, allowing formulators to adjust the thickness of the product to achieve the desired consistency. These functions make it a valuable component in various cosmetic applications.

ISOPENTYLDIOL

Solvent

ISOPENTYLDIOL is a synthetic compound commonly used in cosmetic formulations primarily as a solvent. Its role as a solvent allows it to dissolve other ingredients, facilitating the even distribution of actives and enhancing the overall texture of the product. Formulators may choose to add ISOPENTYLDIOL to improve the formulation's stability and to enhance the sensory experience of the product, making it feel smoother and more appealing upon application.

POLYQUATERNIUM-10

Antistatic

POLYQUATERNIUM-10 is a synthetic polymer commonly used in cosmetic formulations for its antistatic and film-forming properties. It helps to reduce static electricity in hair and skin, making it easier to manage and style. Additionally, its film-forming ability allows it to create a protective layer on the surface, which can enhance moisture retention and improve the overall texture of the product. Formulators may add POLYQUATERNIUM-10 to improve the sensory feel of formulations and to enhance the performance of other ingredients.

Glycerin

Denaturant

Glycerin, also known as Glycerine, is a naturally occurring compound that serves primarily as a humectant in cosmetic formulations. This means it has the ability to attract moisture from the environment and bind it to the skin, helping to maintain hydration levels. Due to its effective moisturizing properties, formulators often include Glycerin in products to enhance skin softness and elasticity, making it a popular choice in various skincare and cosmetic formulations.

Propylene Glycol

Humectant

Propylene Glycol is a synthetic compound commonly used in cosmetics and personal care products. It functions primarily as a solvent, helping to dissolve other ingredients and enhance their effectiveness in formulations. Additionally, it acts as a humectant, attracting moisture to the skin and helping to maintain hydration levels. Formulators may add Propylene Glycol to improve the texture and feel of products, ensuring they spread easily and absorb well into the skin.

1,2-HEXANEDIOL

Skin Conditioner

1,2-HEXANEDIOL is a synthetic diol that serves primarily as a skin-conditioning agent and solvent in cosmetic formulations. Its skin-conditioning properties help to improve the feel and texture of products on the skin, making them more pleasant to use. Additionally, as a solvent, it aids in dissolving other ingredients, ensuring a uniform and stable formulation. Formulators may choose to include 1,2-HEXANEDIOL for its ability to enhance product performance and sensory attributes, contributing to an overall improved user experience.

TRISODIUM ETHYLENEDIAMINE DISUCCINATE

Chelating Agent

TRISODIUM ETHYLENEDIAMINE DISUCCINATE is a chelating agent commonly used in cosmetic formulations. Its primary function is to bind metal ions, which can help to stabilize products and enhance their efficacy by preventing the degradation of active ingredients that may occur in the presence of these metals. Formulators may add this ingredient to improve the overall stability and performance of a product, ensuring that it maintains its intended qualities over time.

HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE

Antistatic

HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE is a cosmetic ingredient primarily known for its functions as an antistatic agent and hair-conditioning agent. As an antistatic, it helps to reduce static electricity in hair, which can be particularly beneficial in preventing flyaways and frizz. This property makes it useful in formulations aimed at improving the manageability of hair. Additionally, its hair-conditioning function contributes to enhancing the overall feel and appearance of hair, making it smoother and more manageable. Formulators may add this ingredient to improve the texture and performance of hair care products, ensuring that they provide a pleasant user experience.

Caprylyl Glycol

Deodorant

Caprylyl Glycol is a multifunctional ingredient commonly used in cosmetics for its preservative and humectant properties. As a preservative, it helps to inhibit the growth of microorganisms, thereby extending the shelf life of cosmetic products. Its humectant function allows it to attract and retain moisture in the skin, contributing to hydration and a smoother appearance. Formulators may add Caprylyl Glycol to enhance product stability and improve the overall sensory experience of the formulation.

TETRASODIUM GLUTAMATE DIACETATE

Chelating Agent

TETRASODIUM GLUTAMATE DIACETATE is a chelating agent commonly used in cosmetic formulations. Its primary function is to bind metal ions, which can otherwise destabilize formulations or lead to undesirable reactions. By sequestering these metals, TETRASODIUM GLUTAMATE DIACETATE helps enhance the stability and effectiveness of the product, ensuring a more consistent performance over time. Formulators may add this ingredient to improve the overall quality and longevity of cosmetic products, particularly in water-based formulations where metal ions are more prevalent.

Ethylhexylglycerin

Deodorant

Ethylhexylglycerin is a synthetic compound commonly used in cosmetics as a preservative. It functions by inhibiting the growth of microorganisms, thereby helping to extend the shelf life of products and maintain their safety for consumers. Additionally, it can also act as a skin conditioning agent, providing a moisturizing effect that enhances the overall feel of formulations. Formulators may add Ethylhexylglycerin to improve product stability and performance, ensuring that the formulation remains effective and pleasant to use over time.

Phenoxyethanol

Antimicrobial

Phenoxyethanol is a widely used cosmetic ingredient recognized for its role as a preservative. It helps to prevent the growth of bacteria, mold, and yeast in cosmetic formulations, thereby extending the shelf life of products and ensuring their safety for consumers. Formulators may add Phenoxyethanol to protect the integrity of the product and maintain its effectiveness over time, especially in water-based formulations where microbial growth is a concern.

BENZOIC ACID

Fragrance

BENZOIC ACID is a naturally occurring compound commonly used in cosmetics for its multifunctional properties. It serves primarily as a preservative, helping to inhibit the growth of bacteria and fungi, thereby extending the shelf life of products. Additionally, it can function as a pH adjuster, aiding in the formulation's stability and effectiveness. Its pleasant scent also allows it to act as a fragrance component, enhancing the overall sensory experience of the product. Formulators may choose to include BENZOIC ACID to ensure product safety and longevity while providing a more appealing fragrance profile.

Sodium Benzoate

Anticorrosive

Sodium Benzoate is a widely used preservative in cosmetics and personal care products. It functions primarily to inhibit the growth of bacteria, yeast, and mold, thereby extending the shelf life of formulations. Formulators may add Sodium Benzoate to ensure the stability and safety of products, particularly those that contain water, as these are more susceptible to microbial contamination. Its effectiveness and low toxicity make it a popular choice in various cosmetic applications.

Citric Acid

Buffering Agent

Citric Acid is an organic acid commonly found in citrus fruits and is widely used in cosmetic formulations for its multifunctional properties. As an exfoliant, it helps to remove dead skin cells, promoting a smoother and more radiant complexion. Additionally, it serves as a pH adjuster, ensuring that products maintain an optimal acidity level for skin compatibility. Formulators may add Citric Acid to enhance the overall efficacy of a product and to improve its stability. However, it is important to note that it can be a potential irritant for some individuals, necessitating careful consideration in formulation.

Fragrance

Fragrance

Fragrance, also known as Parfum or Aroma, is a complex mixture of aromatic compounds used in cosmetics to impart a pleasant scent. Its primary function is to enhance the sensory experience of a product, making it more appealing to consumers. Formulators may add Fragrance to mask the natural odors of other ingredients or to create a signature scent that differentiates a product in the market. However, it's important to note that Fragrance can be a potential irritant for some individuals, which is a consideration for formulators when developing products.

TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES

Fragrance

TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES is a synthetic fragrance ingredient commonly used in cosmetic formulations to provide a pleasant scent. Its primary functions include acting as a fragrance and perfuming agent, which enhances the overall sensory experience of a product. Additionally, it may contribute to skin conditioning, offering miscellaneous benefits to the skin's texture and feel. Formulators may add this ingredient to create appealing fragrances that can mask undesirable odors and improve user satisfaction with the product.

Juniperus Virginiana Oil

Fragrance

Juniperus virginiana oil is an ingredient that may be included in cosmetic formulations. While no specific functions are listed, formulators may consider adding it for its potential properties that could enhance the overall formulation. It is important to note that Juniperus virginiana oil is subject to restrictions as indicated by its classification under 'cosing-restricted' in Annex III / 358.

COUMARIN

Perfuming Agent

COUMARIN is a cosmetic ingredient primarily used for its perfuming function. It is known for imparting a sweet, vanilla-like fragrance, making it a popular choice in various fragrance formulations. Formulators may add COUMARIN to enhance the sensory experience of a product, contributing to its overall appeal and user enjoyment. However, it is important to note that COUMARIN is subject to restrictions in cosmetic formulations, as indicated by its classification as 'cosing-restricted' under reference III/77.

Share: