Not Your Mother's aura boost Thickening Shampoo

Not Your Mother's aura boost Thickening Shampoo enhances hair's body and fullness while cleansing. This formula is designed to provide hydration and support for the hair, making it a thoughtful addition to your haircare routine. With a blend of effective ingredients, it aims to leave hair looking and feeling thicker and more voluminous.

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The hydrating properties of Sodium Hyaluronate and Glycerin are notable, as they work to attract and retain moisture in the hair. This can lead to a more nourished and fuller appearance, making it a key aspect of the shampoo's formulation.

Panthenol is included for its ability to enhance hair's texture and manageability. It can help to smooth the hair cuticle, contributing to a shinier and healthier look.

Citric Acid plays a role in maintaining the pH balance of the shampoo, which is essential for keeping hair healthy. A balanced pH can help prevent damage and maintain the integrity of the hair structure.

The formula's blend of surfactants ensures effective cleansing without stripping essential moisture. This balance is crucial for those looking to maintain healthy hair while achieving a thorough cleanse.

What's inside

Ingredients

Benefit signalWatch noteFunctional base
  1. Water

    Solvent

    Hydrating
  2. Sodium Cocoyl Isethionate

    Cleansing Agent

  3. SODIUM LAUROYL METHYL ISETHIONATE

    Cleansing Agent

  4. COCAMIDOPROPYL HYDROXYSULTAINE

    Antistatic

  5. GLYCOL DISTEARATE

    Emollient Skin Conditioner

+24 more ingredients
  1. PEG-150 DISTEARATE

    Emulsifying Surfactant

  2. ISOPENTYLDIOL

    Solvent

  3. POLYQUATERNIUM-10

    Antistatic

  4. CRAMBE ABYSSINICA SEED OIL

    Hair Conditioner

  5. HYDROLYZED QUINOA

    Skin Conditioner

  6. Panthenol

    Antistatic

  7. Sodium Hyaluronate

    Humectant

    0 / 0HydratingBarrier Support
  8. MAGNESIUM PCA

    Humectant

  9. Glycerin

    Denaturant

    0 / 0Hydrating
  10. 1,2-HEXANEDIOL

    Skin Conditioner

  11. Propylene Glycol

    Humectant

    0 / 0HydratingIrritation risk
  12. QUATERNIUM-80

    Antistatic

  13. TRISODIUM ETHYLENEDIAMINE DISUCCINATE

    Chelating Agent

  14. HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE

    Antistatic

  15. TETRASODIUM GLUTAMATE DIACETATE

    Chelating Agent

  16. Ethylhexylglycerin

    Deodorant

  17. Phenoxyethanol

    Antimicrobial

  18. Potassium Sorbate

    Fragrance

  19. Sodium Benzoate

    Anticorrosive

  20. Citric Acid

    Buffering Agent

    Irritation risk
  21. Fragrance

    Fragrance

    Irritation risk
  22. TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES

    Fragrance

  23. Benzyl Alcohol

    Preservative

  24. Benzyl Benzoate

    Antimicrobial

    Irritation risk

Key ingredients

Benefits

Concerns

Ingredients Explained

Water

Solvent

Aqua, commonly known as water, serves primarily as a solvent in cosmetic formulations. It is the most abundant ingredient in many products and is essential for dissolving other ingredients, facilitating their application and absorption on the skin. Formulators often add Aqua to create a suitable texture and consistency, ensuring that products are easy to spread and apply. Additionally, water can help to hydrate the skin, making it a vital component in many moisturizing formulations.

Sodium Cocoyl Isethionate

Cleansing Agent

Sodium Cocoyl Isethionate is a surfactant commonly used in cosmetic formulations. As a surfactant, it plays a crucial role in reducing surface tension, which can enhance the mixing and dispersing of ingredients within a product. This function is particularly useful in creating stable emulsions and improving the overall texture and application of cosmetic products.

SODIUM LAUROYL METHYL ISETHIONATE

Cleansing Agent

SODIUM LAUROYL METHYL ISETHIONATE is a surfactant-cleansing agent commonly used in cosmetic formulations. Its primary function is to help reduce surface tension, allowing for effective mixing and dispersion of ingredients. This property is particularly useful in creating products that require a cleansing action, as it aids in the removal of dirt and impurities from the skin or hair. Formulators may add this ingredient to enhance the overall cleansing efficacy of a product while maintaining a desirable texture and feel.

COCAMIDOPROPYL HYDROXYSULTAINE

Antistatic

COCAMIDOPROPYL HYDROXYSULTAINE is a versatile ingredient commonly used in cosmetic formulations for its multiple functions. It acts as an antistatic agent, helping to reduce static electricity in hair and skin, which can enhance manageability and comfort. Additionally, it serves as a surfactant, contributing to foam-boosting and cleansing properties, making it effective in formulations designed to cleanse the skin and hair. Its hair-conditioning and skin-conditioning functions help to improve the feel and appearance of hair and skin, while its viscosity-controlling capability allows formulators to adjust the thickness of the product, ensuring a desirable texture and application experience. These properties make COCAMIDOPROPYL HYDROXYSULTAINE a valuable ingredient in a variety of cosmetic products.

GLYCOL DISTEARATE

Emollient Skin Conditioner

GLYCOL DISTEARATE is a multifunctional ingredient commonly used in cosmetic formulations. It serves as a skin-conditioning emollient, which helps to improve the skin's texture and moisture retention. Additionally, it functions as a surfactant-emulsifying agent, aiding in the mixing of oil and water components, which is essential for creating stable emulsions in creams and lotions. Its opacifying properties allow formulators to create products with a desirable appearance by reducing transparency, while its viscosity-controlling function helps to adjust the thickness of formulations, contributing to the overall texture and feel of the product. These functions make GLYCOL DISTEARATE a valuable ingredient in enhancing the performance and aesthetic qualities of cosmetic products.

PEG-150 DISTEARATE

Emulsifying Surfactant

PEG-150 DISTEARATE is a multifunctional ingredient commonly used in cosmetic formulations. It serves as a surfactant-emulsifying agent, which helps to stabilize mixtures of oil and water, ensuring that the product maintains a consistent texture and appearance. Additionally, it functions as a surfactant-cleansing agent, which can aid in the removal of dirt and impurities from surfaces. Furthermore, PEG-150 DISTEARATE plays a role in viscosity-controlling, allowing formulators to adjust the thickness of the product to achieve the desired consistency. These functions make it a valuable component in various cosmetic applications.

ISOPENTYLDIOL

Solvent

ISOPENTYLDIOL is a synthetic compound commonly used in cosmetic formulations primarily as a solvent. Its role as a solvent allows it to dissolve other ingredients, facilitating the even distribution of actives and enhancing the overall texture of the product. Formulators may choose to add ISOPENTYLDIOL to improve the formulation's stability and to enhance the sensory experience of the product, making it feel smoother and more appealing upon application.

POLYQUATERNIUM-10

Antistatic

POLYQUATERNIUM-10 is a synthetic polymer commonly used in cosmetic formulations for its antistatic and film-forming properties. It helps to reduce static electricity in hair and skin, making it easier to manage and style. Additionally, its film-forming ability allows it to create a protective layer on the surface, which can enhance moisture retention and improve the overall texture of the product. Formulators may add POLYQUATERNIUM-10 to improve the sensory feel of formulations and to enhance the performance of other ingredients.

Panthenol

Antistatic

Panthenol, also known as Pro-Vitamin B5, is a versatile ingredient commonly used in cosmetic formulations for its humectant and skin-conditioning properties. As a humectant, it helps to attract and retain moisture in the skin, contributing to a hydrated and plump appearance. Additionally, Panthenol is known for its ability to improve skin barrier function and enhance the overall texture of the skin, making it a popular choice among formulators looking to create products that promote softness and smoothness. Its multifunctional nature allows it to be included in a wide range of skincare and haircare products.

Sodium Hyaluronate

Humectant

Sodium Hyaluronate is the sodium salt of hyaluronic acid, a naturally occurring substance in the body known for its remarkable ability to retain moisture. As a humectant, it attracts and binds water to the skin, helping to maintain hydration and improve the skin's overall texture and appearance. Formulators often include Sodium Hyaluronate in cosmetic products to enhance moisture levels, promote a plump and youthful look, and provide a smooth application experience. Its lightweight nature allows for easy absorption, making it a popular choice in various skincare formulations.

Glycerin

Denaturant

Glycerin, also known as Glycerine, is a naturally occurring compound that serves primarily as a humectant in cosmetic formulations. This means it has the ability to attract moisture from the environment and bind it to the skin, helping to maintain hydration levels. Due to its effective moisturizing properties, formulators often include Glycerin in products to enhance skin softness and elasticity, making it a popular choice in various skincare and cosmetic formulations.

1,2-HEXANEDIOL

Skin Conditioner

1,2-HEXANEDIOL is a synthetic diol that serves primarily as a skin-conditioning agent and solvent in cosmetic formulations. Its skin-conditioning properties help to improve the feel and texture of products on the skin, making them more pleasant to use. Additionally, as a solvent, it aids in dissolving other ingredients, ensuring a uniform and stable formulation. Formulators may choose to include 1,2-HEXANEDIOL for its ability to enhance product performance and sensory attributes, contributing to an overall improved user experience.

Propylene Glycol

Humectant

Propylene Glycol is a synthetic compound commonly used in cosmetics and personal care products. It functions primarily as a solvent, helping to dissolve other ingredients and enhance their effectiveness in formulations. Additionally, it acts as a humectant, attracting moisture to the skin and helping to maintain hydration levels. Formulators may add Propylene Glycol to improve the texture and feel of products, ensuring they spread easily and absorb well into the skin.

TRISODIUM ETHYLENEDIAMINE DISUCCINATE

Chelating Agent

TRISODIUM ETHYLENEDIAMINE DISUCCINATE is a chelating agent commonly used in cosmetic formulations. Its primary function is to bind metal ions, which can help to stabilize products and enhance their efficacy by preventing the degradation of active ingredients that may occur in the presence of these metals. Formulators may add this ingredient to improve the overall stability and performance of a product, ensuring that it maintains its intended qualities over time.

HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE

Antistatic

HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE is a cosmetic ingredient primarily known for its functions as an antistatic agent and hair-conditioning agent. As an antistatic, it helps to reduce static electricity in hair, which can be particularly beneficial in preventing flyaways and frizz. This property makes it useful in formulations aimed at improving the manageability of hair. Additionally, its hair-conditioning function contributes to enhancing the overall feel and appearance of hair, making it smoother and more manageable. Formulators may add this ingredient to improve the texture and performance of hair care products, ensuring that they provide a pleasant user experience.

TETRASODIUM GLUTAMATE DIACETATE

Chelating Agent

TETRASODIUM GLUTAMATE DIACETATE is a chelating agent commonly used in cosmetic formulations. Its primary function is to bind metal ions, which can otherwise destabilize formulations or lead to undesirable reactions. By sequestering these metals, TETRASODIUM GLUTAMATE DIACETATE helps enhance the stability and effectiveness of the product, ensuring a more consistent performance over time. Formulators may add this ingredient to improve the overall quality and longevity of cosmetic products, particularly in water-based formulations where metal ions are more prevalent.

Ethylhexylglycerin

Deodorant

Ethylhexylglycerin is a synthetic compound commonly used in cosmetics as a preservative. It functions by inhibiting the growth of microorganisms, thereby helping to extend the shelf life of products and maintain their safety for consumers. Additionally, it can also act as a skin conditioning agent, providing a moisturizing effect that enhances the overall feel of formulations. Formulators may add Ethylhexylglycerin to improve product stability and performance, ensuring that the formulation remains effective and pleasant to use over time.

Phenoxyethanol

Antimicrobial

Phenoxyethanol is a widely used cosmetic ingredient recognized for its role as a preservative. It helps to prevent the growth of bacteria, mold, and yeast in cosmetic formulations, thereby extending the shelf life of products and ensuring their safety for consumers. Formulators may add Phenoxyethanol to protect the integrity of the product and maintain its effectiveness over time, especially in water-based formulations where microbial growth is a concern.

Potassium Sorbate

Fragrance

Potassium Sorbate is a widely used preservative in cosmetics and personal care products. It helps to inhibit the growth of mold, yeast, and bacteria, thereby extending the shelf life of formulations. Formulators often add Potassium Sorbate to ensure the stability and safety of their products, particularly those that contain water, as these are more susceptible to microbial contamination. Its effectiveness and relatively low toxicity make it a popular choice in a variety of cosmetic applications.

Sodium Benzoate

Anticorrosive

Sodium Benzoate is a widely used preservative in cosmetics and personal care products. It functions primarily to inhibit the growth of bacteria, yeast, and mold, thereby extending the shelf life of formulations. Formulators may add Sodium Benzoate to ensure the stability and safety of products, particularly those that contain water, as these are more susceptible to microbial contamination. Its effectiveness and low toxicity make it a popular choice in various cosmetic applications.

Citric Acid

Buffering Agent

Citric Acid is an organic acid commonly found in citrus fruits and is widely used in cosmetic formulations for its multifunctional properties. As an exfoliant, it helps to remove dead skin cells, promoting a smoother and more radiant complexion. Additionally, it serves as a pH adjuster, ensuring that products maintain an optimal acidity level for skin compatibility. Formulators may add Citric Acid to enhance the overall efficacy of a product and to improve its stability. However, it is important to note that it can be a potential irritant for some individuals, necessitating careful consideration in formulation.

Fragrance

Fragrance

Fragrance, also known as Parfum or Aroma, is a complex mixture of aromatic compounds used in cosmetics to impart a pleasant scent. Its primary function is to enhance the sensory experience of a product, making it more appealing to consumers. Formulators may add Fragrance to mask the natural odors of other ingredients or to create a signature scent that differentiates a product in the market. However, it's important to note that Fragrance can be a potential irritant for some individuals, which is a consideration for formulators when developing products.

TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES

Fragrance

TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES is a synthetic fragrance ingredient commonly used in cosmetic formulations to provide a pleasant scent. Its primary functions include acting as a fragrance and perfuming agent, which enhances the overall sensory experience of a product. Additionally, it may contribute to skin conditioning, offering miscellaneous benefits to the skin's texture and feel. Formulators may add this ingredient to create appealing fragrances that can mask undesirable odors and improve user satisfaction with the product.

Benzyl Alcohol

Preservative

Benzyl Alcohol is an aromatic alcohol commonly used in cosmetic formulations primarily as a preservative. Its role is to inhibit the growth of bacteria and fungi, thereby extending the shelf life of products and ensuring their safety for consumer use. Formulators may add Benzyl Alcohol to formulations to maintain product integrity and prevent contamination, especially in water-based products where microbial growth is a concern. However, it is important to note that Benzyl Alcohol can be a potential irritant for some individuals, which formulators must consider when developing products.

Benzyl Benzoate

Antimicrobial

Benzyl benzoate is an aromatic ester commonly used in cosmetics and personal care products. It serves multiple functions, including acting as a solvent, fragrance ingredient, and preservative. Formulators may add Benzyl benzoate to enhance the overall scent profile of a product or to help dissolve other ingredients, thereby improving the texture and application of the formulation. Additionally, it can contribute to the stability of certain formulations, ensuring that the product maintains its intended characteristics over time. However, it is important to note that Benzyl benzoate is subject to certain restrictions in cosmetic formulations, as outlined in regulatory guidelines.

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