Persona SwipeUp Brow Gel

Aqua, commonly known as water, serves primarily as a solvent in cosmetic formulations. It is the most abundant ingredient in many products and is essential for dissolving other ingredients, facilitating their application and absorption on the skin. Formulators often add Aqua to create a suitable texture and consistency, ensuring that products are easy to spread and apply. Additionally, water can help to hydrate the skin, making it a vital component in many moisturizing formulations.

SYNTHETIC BEESWAX is a synthetic emollient that mimics the properties of natural beeswax. It is commonly used in cosmetic formulations for its ability to bind ingredients together, stabilize emulsions, and control viscosity. This makes it a valuable component in products such as creams, lotions, and balms, where a smooth texture and consistent formulation are desired. Formulators may add SYNTHETIC BEESWAX to enhance the product's stability and improve the overall sensory experience for the user.

Butylene Glycol is a versatile ingredient commonly used in cosmetic formulations as a solvent and humectant. As a solvent, it helps to dissolve other ingredients, ensuring a uniform distribution and enhancing the overall texture of the product. Its humectant properties allow it to attract moisture from the environment into the skin, contributing to hydration and improving the skin's moisture retention. Formulators may add Butylene Glycol to enhance the sensory experience of a product, improve its stability, and boost the efficacy of other active ingredients.

STEARIC ACID is a fatty acid commonly used in cosmetics for its multifunctional properties. It serves as a cleansing agent and a surfactant, helping to emulsify and stabilize formulations, which is essential for creating smooth and consistent textures in creams and lotions. Additionally, it can act as a refatting agent, replenishing skin lipids that may be stripped away during cleansing. Formulators may add STEARIC ACID to enhance the overall stability and performance of a product, as well as to contribute to its sensory attributes, such as texture and feel on the skin.

BEHENYL ALCOHOL is a fatty alcohol that serves multiple functions in cosmetic formulations. It acts as a binding agent, helping to hold ingredients together, and as a skin-conditioning emollient, which can provide a smooth and soft feel to the skin. Additionally, it plays a crucial role in stabilizing emulsions, ensuring that oil and water components remain mixed, and it helps control the viscosity of products, contributing to the desired texture and application experience. Formulators may add BEHENYL ALCOHOL to enhance the overall performance and sensory attributes of their products.

COPERNICIA CERIFERA WAX, commonly known as carnauba wax, serves multiple functions in cosmetic formulations. It acts as an abrasive, epilating, and exfoliating agent, which can help in the removal of dead skin cells and promote smoother skin texture. Additionally, it functions as a film-forming agent, creating a protective layer on the skin, and as a skin-conditioning emollient, providing moisture and softness. Furthermore, it plays a role in viscosity-controlling, helping to adjust the thickness of products, which can enhance the overall texture and application experience. These properties make COPERNICIA CERIFERA WAX a versatile ingredient in various cosmetic applications.

TROMETHAMINE is a multifunctional ingredient commonly used in cosmetics for its buffering properties, which help to maintain the pH balance of formulations. This is important for ensuring the stability and effectiveness of various cosmetic products. Additionally, TROMETHAMINE can contribute to fragrance, enhancing the sensory experience of the product. Formulators may choose to add this ingredient to optimize product performance and improve user satisfaction, while also adhering to regulatory guidelines due to its classification as a restricted cosmetic ingredient.

1,2-HEXANEDIOL is a synthetic diol that serves primarily as a skin-conditioning agent and solvent in cosmetic formulations. Its skin-conditioning properties help to improve the feel and texture of products on the skin, making them more pleasant to use. Additionally, as a solvent, it aids in dissolving other ingredients, ensuring a uniform and stable formulation. Formulators may choose to include 1,2-HEXANEDIOL for its ability to enhance product performance and sensory attributes, contributing to an overall improved user experience.

Dimethicone is a silicone-based polymer commonly used in cosmetics for its emollient properties. It forms a protective barrier on the skin, which helps to lock in moisture and provides a smooth, silky feel. This ingredient is often added to formulations to enhance the texture and spreadability of products, making them easier to apply. Additionally, Dimethicone acts as a skin-protectant, helping to shield the skin from environmental stressors and contributing to a more refined appearance.

HYDROXYETHYLCELLULOSE is a cellulose derivative commonly used in cosmetic formulations for its versatile properties. It serves multiple functions, including binding, emulsion-stabilizing, and film-forming, which help to enhance the texture and stability of products. Additionally, it acts as a light-stabilizer and viscosity-controlling agent, allowing formulators to achieve desired product consistency and performance. Its ability to improve the overall sensory experience of formulations makes it a valuable ingredient in various cosmetic applications.

Caprylyl Glycol is a multifunctional ingredient commonly used in cosmetics for its preservative and humectant properties. As a preservative, it helps to inhibit the growth of microorganisms, thereby extending the shelf life of cosmetic products. Its humectant function allows it to attract and retain moisture in the skin, contributing to hydration and a smoother appearance. Formulators may add Caprylyl Glycol to enhance product stability and improve the overall sensory experience of the formulation.

Tocopherol, commonly known as Vitamin E or Alpha Tocopherol, is a fat-soluble antioxidant that plays a crucial role in protecting skin cells from oxidative stress caused by free radicals. Its antioxidant properties help to stabilize and preserve the integrity of cosmetic formulations, thereby enhancing their shelf life and effectiveness. Formulators often include Tocopherol in products to provide additional skin benefits, such as moisturizing and soothing properties, making it a popular choice in skincare and cosmetic products.

Ethylhexylglycerin is a synthetic compound commonly used in cosmetics as a preservative. It functions by inhibiting the growth of microorganisms, thereby helping to extend the shelf life of products and maintain their safety for consumers. Additionally, it can also act as a skin conditioning agent, providing a moisturizing effect that enhances the overall feel of formulations. Formulators may add Ethylhexylglycerin to improve product stability and performance, ensuring that the formulation remains effective and pleasant to use over time.

Disodium EDTA is a chelating agent commonly used in cosmetic formulations to bind metal ions, which can otherwise destabilize products and lead to undesirable effects. By sequestering these metals, Disodium EDTA helps to enhance the stability and efficacy of the formulation, ensuring that active ingredients remain effective over time. Additionally, it can improve the overall texture and feel of the product, making it more appealing to consumers. Formulators may add Disodium EDTA to prevent discoloration and degradation caused by metal impurities, thereby prolonging the shelf life of the cosmetic product.

Panthenol, also known as Pro-Vitamin B5, is a versatile ingredient commonly used in cosmetic formulations for its humectant and skin-conditioning properties. As a humectant, it helps to attract and retain moisture in the skin, contributing to a hydrated and plump appearance. Additionally, Panthenol is known for its ability to improve skin barrier function and enhance the overall texture of the skin, making it a popular choice among formulators looking to create products that promote softness and smoothness. Its multifunctional nature allows it to be included in a wide range of skincare and haircare products.

CI 77499, also known as Iron Oxide Black, is a colorant commonly used in cosmetics to provide a deep black hue. It is part of the iron oxide family, which includes other colors like red and yellow, and is valued for its stability and opacity. Formulators may add CI 77499 to products to enhance pigmentation, create depth in color formulations, and achieve a desired aesthetic effect in various cosmetic applications. Due to its composition, it is often used in products like foundations, eyeshadows, and other color cosmetics, but it is also subject to regulatory restrictions in certain regions, highlighting the importance of careful formulation practices.

CI 77492, also known as Iron Oxide Yellow, is a colorant commonly used in cosmetics to provide a yellow hue. It is a mineral-based pigment that is valued for its stability and safety in formulations. Formulators may add CI 77492 to enhance the aesthetic appeal of products, allowing for a diverse range of color options in makeup and other cosmetic applications. Its use is regulated, and it is classified as a colorant with specific restrictions to ensure consumer safety.

CI 77491, also known as Iron Oxide Red, is a synthetic colorant commonly used in cosmetics to provide a red hue. It is part of a broader category of iron oxides that are valued for their stability and non-reactive nature, making them suitable for various formulations. Formulators often add CI 77491 to enhance the aesthetic appeal of products, contributing to the overall color and visual impact of cosmetics such as foundations, blushes, and eyeshadows. Its ability to deliver consistent color while being safe for use in cosmetics is a key reason for its inclusion in many formulations.