VOLITION Strawberry-C Brightening Serum with Vitamin C + Hyaluronic Acid

Aqua, commonly known as water, serves primarily as a solvent in cosmetic formulations. It is the most abundant ingredient in many products and is essential for dissolving other ingredients, facilitating their application and absorption on the skin. Formulators often add Aqua to create a suitable texture and consistency, ensuring that products are easy to spread and apply. Additionally, water can help to hydrate the skin, making it a vital component in many moisturizing formulations.

Propanediol is a naturally derived ingredient commonly used in cosmetics as a solvent and humectant. As a solvent, it helps dissolve other ingredients, ensuring a uniform and stable formulation. Its humectant properties allow it to attract and retain moisture in the skin, contributing to hydration and a smoother texture. Formulators may add Propanediol to enhance the overall feel and performance of a product, as well as to improve the delivery of active ingredients within the formulation.

Glycerin, also known as Glycerine, is a naturally occurring compound that serves primarily as a humectant in cosmetic formulations. This means it has the ability to attract moisture from the environment and bind it to the skin, helping to maintain hydration levels. Due to its effective moisturizing properties, formulators often include Glycerin in products to enhance skin softness and elasticity, making it a popular choice in various skincare and cosmetic formulations.

Panthenol, also known as Pro-Vitamin B5, is a versatile ingredient commonly used in cosmetic formulations for its humectant and skin-conditioning properties. As a humectant, it helps to attract and retain moisture in the skin, contributing to a hydrated and plump appearance. Additionally, Panthenol is known for its ability to improve skin barrier function and enhance the overall texture of the skin, making it a popular choice among formulators looking to create products that promote softness and smoothness. Its multifunctional nature allows it to be included in a wide range of skincare and haircare products.

TERMINALIA FERDINANDIANA FRUIT EXTRACT, derived from the fruit of the Terminalia ferdinandiana tree, is known for its antioxidant properties, which can help protect the skin from oxidative stress caused by free radicals. Additionally, it is recognized for its potential bleaching effects, which may assist in evening out skin tone. Formulators may incorporate this ingredient into cosmetic products to enhance skin protection and promote a brighter complexion, leveraging its natural origins and beneficial properties.

Sodium Hyaluronate is the sodium salt of hyaluronic acid, a naturally occurring substance in the body known for its remarkable ability to retain moisture. As a humectant, it attracts and binds water to the skin, helping to maintain hydration and improve the skin's overall texture and appearance. Formulators often include Sodium Hyaluronate in cosmetic products to enhance moisture levels, promote a plump and youthful look, and provide a smooth application experience. Its lightweight nature allows for easy absorption, making it a popular choice in various skincare formulations.

CUCUMIS SATIVUS FRUIT EXTRACT, commonly known as cucumber extract, is a natural ingredient derived from the fruit of the cucumber plant. It is primarily used in cosmetics for its skin-conditioning properties, acting as an emollient that helps to soften and smooth the skin. Formulators may add this ingredient to enhance the overall hydration and comfort of the skin, making it feel more refreshed and revitalized. Additionally, cucumber extract is often valued for its soothing and cooling effects, which can contribute to a pleasant sensory experience in cosmetic formulations.

3-O-ETHYL ASCORBIC ACID is a derivative of vitamin C known for its skin-conditioning properties. This ingredient is often included in cosmetic formulations due to its potential to enhance the overall appearance and texture of the skin. Formulators may add it to products to help improve skin hydration, promote a brighter complexion, and provide antioxidant benefits, making it a popular choice in skincare products aimed at achieving a more youthful and radiant look.

CARBOMER is a synthetic polymer commonly used in cosmetic formulations for its ability to stabilize emulsions, form gels, and control viscosity. It helps to create a desirable texture in products, making them easier to apply and enhancing their overall feel on the skin. Formulators may add CARBOMER to achieve specific consistencies and stability in creams, lotions, and gels, ensuring that the ingredients remain evenly distributed and effective throughout the product's shelf life.

AMINOMETHYL PROPANOL is a multifunctional ingredient commonly used in cosmetic formulations primarily for its buffering properties. It helps to maintain the pH balance of products, ensuring that they remain stable and effective over time. This is particularly important in formulations that contain active ingredients sensitive to pH changes. By providing a controlled environment, AMINOMETHYL PROPANOL enhances the overall performance and safety of cosmetic products, making it a valuable addition for formulators aiming for optimal product efficacy.

BENTONITE is a natural clay mineral that is commonly used in cosmetic formulations for its absorbent properties. It can effectively draw out impurities and excess oil from the skin, making it a popular choice in products aimed at oily or acne-prone skin. Additionally, BENTONITE serves as a bulking agent, helping to improve the texture and consistency of formulations. Its emulsion-stabilizing and viscosity-controlling functions allow formulators to create stable and well-balanced products, enhancing the overall sensory experience of the formulation.

SODIUM CITRATE is a sodium salt of citric acid, commonly used in cosmetics for its multifunctional properties. It primarily serves as a buffering agent, helping to maintain the pH balance of formulations, which is crucial for product stability and skin compatibility. Additionally, it acts as a chelating agent, binding to metal ions that can affect the efficacy and stability of other ingredients, thereby enhancing the overall performance of the product. Furthermore, SODIUM CITRATE may contribute to the fragrance profile of formulations, although it is important to note that it can also be associated with fragrance-related risk flags.

Sodium Phytate is a chelating agent derived from phytic acid, which is commonly found in plant seeds. Its primary function in cosmetics is to bind metal ions, helping to stabilize formulations and enhance the efficacy of other ingredients. By sequestering metal ions, Sodium Phytate can prevent undesirable reactions that may affect the product's performance or shelf life. Additionally, it is utilized in oral care products for its ability to reduce mineral buildup and enhance the overall effectiveness of the formulation. Formulators may add Sodium Phytate to improve product stability and ensure a more consistent experience for the user.

Citric Acid is an organic acid commonly found in citrus fruits and is widely used in cosmetic formulations for its multifunctional properties. As an exfoliant, it helps to remove dead skin cells, promoting a smoother and more radiant complexion. Additionally, it serves as a pH adjuster, ensuring that products maintain an optimal acidity level for skin compatibility. Formulators may add Citric Acid to enhance the overall efficacy of a product and to improve its stability. However, it is important to note that it can be a potential irritant for some individuals, necessitating careful consideration in formulation.

CI 77491, also known as Iron Oxide Red, is a synthetic colorant commonly used in cosmetics to provide a red hue. It is part of a broader category of iron oxides that are valued for their stability and non-reactive nature, making them suitable for various formulations. Formulators often add CI 77491 to enhance the aesthetic appeal of products, contributing to the overall color and visual impact of cosmetics such as foundations, blushes, and eyeshadows. Its ability to deliver consistent color while being safe for use in cosmetics is a key reason for its inclusion in many formulations.

CI 77499, also known as Iron Oxide Black, is a colorant commonly used in cosmetics to provide a deep black hue. It is part of the iron oxide family, which includes other colors like red and yellow, and is valued for its stability and opacity. Formulators may add CI 77499 to products to enhance pigmentation, create depth in color formulations, and achieve a desired aesthetic effect in various cosmetic applications. Due to its composition, it is often used in products like foundations, eyeshadows, and other color cosmetics, but it is also subject to regulatory restrictions in certain regions, highlighting the importance of careful formulation practices.