Wet n Wild Brow-Sessive Brow Shaping Gel

Wet n Wild Brow-Sessive Brow Shaping Gel offers a lightweight formula designed to shape and define eyebrows. This gel provides a hydrating texture that helps keep brows in place throughout the day, ensuring a polished look. With its easy application, it caters to those looking to enhance their brow game effortlessly.

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The gel's lightweight texture allows for easy application, making it a practical choice for those who want to achieve well-groomed brows without a heavy feel. Its hydrating properties ensure that brows remain comfortable throughout the day, avoiding the stiffness that can come with some brow products.

Tocopherol stands out as a key ingredient, known for its antioxidant benefits. This ingredient not only contributes to the overall health of the skin but also enhances the product's ability to provide a smooth finish, making it a thoughtful addition to any brow routine.

The formulation includes a blend of silicones that help to create a flexible hold. This ensures that brows stay in place while maintaining a natural appearance, allowing for a polished look without the rigidity often associated with traditional gels.

With a focus on ease of use, this brow gel is designed for quick application, making it suitable for both makeup novices and enthusiasts. Its ability to shape and define brows effortlessly makes it a versatile addition to any makeup collection.

What's inside

Ingredients

Benefit signalWatch noteFunctional base
  1. CYCLOPENTASILOXANE

    Emollient Skin Conditioner

  2. DIPROPYLENE GLYCOL

    Fragrance

  3. TALC

    Abrasive

  4. TRIMETHYLSILOXYSILICATE

    Antifoaming

  5. PEG-10 DIMETHICONE

    Hair Conditioner

+15 more ingredients
  1. TRIBEHENIN

    Emollient Skin Conditioner

  2. DISTEARDIMONIUM HECTORITE

    Light Stabilizer

  3. DIMETHICONE / VINYL DIMETHICONE CROSSPOLYMER

    Skin Conditioner

  4. SODIUM CHLORIDE

    Bulking Agent

  5. SILICA SILYLATE

    Anti-Caking

  6. LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE

    Hair Conditioner

  7. SORBITAN ISOSTEARATE

    Emulsifying Surfactant

  8. Phenoxyethanol

    Antimicrobial

  9. Caprylyl Glycol

    Deodorant

  10. TRIETHOXYCAPRYLYLSILANE

    Binding Agent

  11. Disodium EDTA

    Chelating Agent

  12. Tocopherol

    Antioxidant

    Barrier Support
  13. CI 77492

    Colorant

  14. CI 77499

    Colorant

  15. CI 77891

    Colorant

Key ingredients

Benefits

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Ingredients Explained

CYCLOPENTASILOXANE

Emollient Skin Conditioner

CYCLOPENTASILOXANE is a silicone compound commonly used in cosmetic formulations for its emollient properties. It functions primarily as a skin-conditioning agent, providing a smooth and silky feel to the skin and hair. This ingredient helps to create a barrier that locks in moisture, enhancing the overall texture and appearance of the skin and hair. Formulators may add CYCLOPENTASILOXANE for its ability to improve spreadability and provide a lightweight, non-greasy finish, making it a popular choice in a variety of personal care products.

DIPROPYLENE GLYCOL

Fragrance

DIPROPYLENE GLYCOL is a versatile ingredient commonly used in cosmetics for its functions as a solvent, fragrance component, and viscosity-controlling agent. It helps to dissolve other ingredients, ensuring a uniform formulation, and is often included to enhance the overall sensory experience of a product through its perfuming properties. Formulators may add DIPROPYLENE GLYCOL to improve the texture and stability of formulations, as well as to enhance the delivery of fragrances, creating a more appealing product for consumers.

TALC

Abrasive

TALC is a mineral-based ingredient commonly used in cosmetics for its various functional properties. It serves as an abrasive, which can help in providing texture, and as an absorbent, allowing it to take up moisture and oil. Additionally, TALC functions as an anticaking agent, preventing clumping of powders, and as a bulking agent, contributing to the volume of formulations. It also has opacifying properties, which can enhance the appearance of products by making them less transparent. Furthermore, TALC acts as a skin-protecting agent and a slip-modifier, improving the feel and application of cosmetic products. These functions make TALC a versatile ingredient in cosmetic formulations.

TRIMETHYLSILOXYSILICATE

Antifoaming

TRIMETHYLSILOXYSILICATE is a silicone-based compound commonly used in cosmetics for its multifunctional properties. It serves primarily as an antifoaming agent, helping to reduce foam formation during the manufacturing process and application of products. Additionally, it acts as a skin-conditioning emollient, providing a smooth and soft feel to the skin, while also enhancing the overall texture of formulations. Formulators may add TRIMETHYLSILOXYSILICATE to improve product performance, stability, and sensory attributes, making it a valuable ingredient in various cosmetic applications.

PEG-10 DIMETHICONE

Hair Conditioner

PEG-10 DIMETHICONE is a silicone-based compound commonly used in cosmetic formulations for its hair-conditioning and skin-conditioning properties. It functions by forming a protective barrier on the surface of hair and skin, helping to retain moisture and improve texture. This ingredient is often added by formulators to enhance the overall feel and performance of products, providing a smooth and silky finish. Its ability to improve the spreadability of formulations makes it a popular choice in both hair and skincare products.

TRIBEHENIN

Emollient Skin Conditioner

TRIBEHENIN is a cosmetic ingredient recognized for its functions as a skin-conditioning emollient and skin-conditioning agent. As a skin-conditioning emollient, it helps to improve the skin's texture by providing a smooth and soft feel, which can enhance the overall appearance of the skin. Additionally, its skin-conditioning properties contribute to maintaining skin hydration and preventing moisture loss. Formulators may add TRIBEHENIN to cosmetic products to enhance the sensory experience and improve the skin's overall condition, making it a valuable ingredient in various formulations.

DISTEARDIMONIUM HECTORITE

Light Stabilizer

DISTEARDIMONIUM HECTORITE is a modified clay mineral primarily used in cosmetic formulations for its light-stabilizing and viscosity-controlling properties. As a light-stabilizer, it helps to protect formulations from degradation caused by exposure to light, thereby enhancing the stability and longevity of the product. Additionally, its viscosity-controlling function allows formulators to achieve the desired texture and consistency in creams, lotions, and other products, making it easier to apply and improving the overall user experience. This ingredient is valued for its ability to enhance the performance of cosmetic formulations while contributing to their aesthetic qualities.

DIMETHICONE / VINYL DIMETHICONE CROSSPOLYMER

Skin Conditioner

DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER is a silicone-based ingredient commonly used in cosmetics for its skin-conditioning and viscosity-controlling properties. It helps to create a smooth, silky texture in formulations, enhancing the overall feel of the product on the skin. This ingredient can also improve the spreadability of formulations, making them easier to apply and more pleasant to use.

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Formulators may add DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER to achieve a desired consistency and to provide a protective barrier on the skin, which can help to retain moisture. Its ability to modify the texture of products makes it a valuable component in various cosmetic applications.

SODIUM CHLORIDE

Bulking Agent

SODIUM CHLORIDE, commonly known as table salt, is a versatile ingredient used in cosmetics for various functions. It acts as a bulking agent, helping to increase the volume of formulations without significantly altering their properties. Additionally, it can serve as a viscosity-controlling agent, allowing formulators to adjust the thickness of products to achieve desired textures. In some cases, it may also enhance fragrance stability or contribute to oral-care formulations. Due to its multifaceted roles, SODIUM CHLORIDE is a valuable component in the development of a wide range of cosmetic products.

SILICA SILYLATE

Anti-Caking

SILICA SILYLATE is a versatile ingredient commonly used in cosmetic formulations for its multiple functions. It acts as an anticaking agent, helping to prevent the clumping of powders and ensuring a smooth texture in products. Additionally, it serves as an antifoaming agent, which can be beneficial in controlling foam formation during the manufacturing process. Its bulking properties allow formulators to enhance the volume and texture of products without significantly altering their performance. Furthermore, SILICA SILYLATE functions as a skin-conditioning emollient, contributing to a softer and smoother skin feel, and it plays a role in emulsion-stabilising, helping to maintain the stability of mixtures containing both oil and water. Lastly, it aids in viscosity-controlling, allowing formulators to achieve the desired thickness and consistency in their products. These functions make SILICA SILYLATE a valuable ingredient in creating effective and appealing cosmetic formulations.

LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE

Hair Conditioner

LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE is a multifunctional ingredient commonly used in cosmetic formulations for its hair-conditioning, skin-conditioning, and surfactant-cleansing properties. It serves to improve the texture and manageability of hair, making it feel softer and more manageable. Additionally, it can enhance the feel of skin products, providing a smooth and silky texture. Formulators may incorporate this ingredient to achieve a desirable consistency and performance in both hair and skin care products, as well as to aid in the cleansing process by helping to remove dirt and oils.

SORBITAN ISOSTEARATE

Emulsifying Surfactant

SORBITAN ISOSTEARATE is a non-ionic surfactant and emulsifier commonly used in cosmetic formulations. It helps to stabilize and blend oil and water phases, creating a uniform texture in products such as creams and lotions. By reducing surface tension, it enhances the spreadability of formulations on the skin, making it a valuable ingredient for improving the overall feel and application of cosmetic products. Formulators may add SORBITAN ISOSTEARATE to achieve a desirable consistency and to ensure that ingredients remain evenly distributed throughout the product, contributing to its efficacy and user experience.

Phenoxyethanol

Antimicrobial

Phenoxyethanol is a widely used cosmetic ingredient recognized for its role as a preservative. It helps to prevent the growth of bacteria, mold, and yeast in cosmetic formulations, thereby extending the shelf life of products and ensuring their safety for consumers. Formulators may add Phenoxyethanol to protect the integrity of the product and maintain its effectiveness over time, especially in water-based formulations where microbial growth is a concern.

Caprylyl Glycol

Deodorant

Caprylyl Glycol is a multifunctional ingredient commonly used in cosmetics for its preservative and humectant properties. As a preservative, it helps to inhibit the growth of microorganisms, thereby extending the shelf life of cosmetic products. Its humectant function allows it to attract and retain moisture in the skin, contributing to hydration and a smoother appearance. Formulators may add Caprylyl Glycol to enhance product stability and improve the overall sensory experience of the formulation.

TRIETHOXYCAPRYLYLSILANE

Binding Agent

TRIETHOXYCAPRYLYLSILANE is a silicone-based compound commonly used in cosmetic formulations for its binding properties. It serves to enhance the stability and texture of products by helping to bind various ingredients together, ensuring a uniform application and improved performance. Formulators may add TRIETHOXYCAPRYLYLSILANE to achieve a smoother feel on the skin and to improve the overall sensory experience of the product, making it more appealing to consumers.

Disodium EDTA

Chelating Agent

Disodium EDTA is a chelating agent commonly used in cosmetic formulations to bind metal ions, which can otherwise destabilize products and lead to undesirable effects. By sequestering these metals, Disodium EDTA helps to enhance the stability and efficacy of the formulation, ensuring that active ingredients remain effective over time. Additionally, it can improve the overall texture and feel of the product, making it more appealing to consumers. Formulators may add Disodium EDTA to prevent discoloration and degradation caused by metal impurities, thereby prolonging the shelf life of the cosmetic product.

Tocopherol

Antioxidant

Tocopherol, commonly known as Vitamin E or Alpha Tocopherol, is a fat-soluble antioxidant that plays a crucial role in protecting skin cells from oxidative stress caused by free radicals. Its antioxidant properties help to stabilize and preserve the integrity of cosmetic formulations, thereby enhancing their shelf life and effectiveness. Formulators often include Tocopherol in products to provide additional skin benefits, such as moisturizing and soothing properties, making it a popular choice in skincare and cosmetic products.

CI 77492

Colorant

CI 77492, also known as Iron Oxide Yellow, is a colorant commonly used in cosmetics to provide a yellow hue. It is a mineral-based pigment that is valued for its stability and safety in formulations. Formulators may add CI 77492 to enhance the aesthetic appeal of products, allowing for a diverse range of color options in makeup and other cosmetic applications. Its use is regulated, and it is classified as a colorant with specific restrictions to ensure consumer safety.

CI 77499

Colorant

CI 77499, also known as Iron Oxide Black, is a colorant commonly used in cosmetics to provide a deep black hue. It is part of the iron oxide family, which includes other colors like red and yellow, and is valued for its stability and opacity. Formulators may add CI 77499 to products to enhance pigmentation, create depth in color formulations, and achieve a desired aesthetic effect in various cosmetic applications. Due to its composition, it is often used in products like foundations, eyeshadows, and other color cosmetics, but it is also subject to regulatory restrictions in certain regions, highlighting the importance of careful formulation practices.

CI 77891

Colorant

CI 77891, commonly known as Titanium Dioxide, is a mineral-based colorant widely used in cosmetics. Its primary function is to provide opacity and whiteness to formulations, making it a popular choice in products like foundations, sunscreens, and powders. Formulators may add CI 77891 not only for its coloring properties but also for its ability to reflect UV light, which can enhance the protective qualities of certain products. However, it is important to note that CI 77891 is subject to specific regulatory restrictions in cosmetic formulations.

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