Wildfleur Salicylic Acid 0.45% + Willowherb Clarifying Cleanser

Aqua, commonly known as water, serves primarily as a solvent in cosmetic formulations. It is the most abundant ingredient in many products and is essential for dissolving other ingredients, facilitating their application and absorption on the skin. Formulators often add Aqua to create a suitable texture and consistency, ensuring that products are easy to spread and apply. Additionally, water can help to hydrate the skin, making it a vital component in many moisturizing formulations.

COCAMIDOPROPYL HYDROXYSULTAINE is a versatile ingredient commonly used in cosmetic formulations for its multiple functions. It acts as an antistatic agent, helping to reduce static electricity in hair and skin, which can enhance manageability and comfort. Additionally, it serves as a surfactant, contributing to foam-boosting and cleansing properties, making it effective in formulations designed to cleanse the skin and hair. Its hair-conditioning and skin-conditioning functions help to improve the feel and appearance of hair and skin, while its viscosity-controlling capability allows formulators to adjust the thickness of the product, ensuring a desirable texture and application experience. These properties make COCAMIDOPROPYL HYDROXYSULTAINE a valuable ingredient in a variety of cosmetic products.

SODIUM LAUROYL SARCOSINATE is a versatile ingredient commonly used in cosmetic formulations due to its multiple functions. It acts as a surfactant-emulsifying agent, which helps to reduce surface tension, allowing for better mixing of ingredients and stabilization of emulsions. Additionally, it serves as a cleansing agent, contributing to the removal of dirt and impurities from the skin and hair. Its foaming properties enhance the sensory experience of products, while its antistatic function helps to reduce static electricity, particularly in hair care applications. Furthermore, it provides conditioning benefits for both skin and hair, improving texture and feel. The viscosity-controlling aspect allows formulators to achieve desired product thickness, making it a valuable component in various formulations.

Glycerin, also known as Glycerine, is a naturally occurring compound that serves primarily as a humectant in cosmetic formulations. This means it has the ability to attract moisture from the environment and bind it to the skin, helping to maintain hydration levels. Due to its effective moisturizing properties, formulators often include Glycerin in products to enhance skin softness and elasticity, making it a popular choice in various skincare and cosmetic formulations.

SODIUM CHLORIDE, commonly known as table salt, is a versatile ingredient used in cosmetics for various functions. It acts as a bulking agent, helping to increase the volume of formulations without significantly altering their properties. Additionally, it can serve as a viscosity-controlling agent, allowing formulators to adjust the thickness of products to achieve desired textures. In some cases, it may also enhance fragrance stability or contribute to oral-care formulations. Due to its multifaceted roles, SODIUM CHLORIDE is a valuable component in the development of a wide range of cosmetic products.

PEG-150 PENTAERYTHRITYL TETRASTEARATE is a cosmetic ingredient classified as a surfactant-emulsifying agent. Its primary function is to help stabilize and blend oil and water components in formulations, which is essential for creating uniform textures and preventing separation. Formulators may add this ingredient to enhance the stability of emulsions, ensuring that products maintain their intended consistency and performance over time.

Salicylic Acid is a beta hydroxy acid (BHA) commonly used in cosmetic formulations for its exfoliating properties. It helps to gently remove dead skin cells from the surface of the skin, promoting a smoother and clearer complexion. Additionally, Salicylic Acid is known for its ability to penetrate pores, making it effective in addressing concerns related to acne and oily skin. Formulators may incorporate Salicylic Acid into products to enhance skin texture and clarity, as well as to provide a mild exfoliating effect. However, it is important to note that Salicylic Acid can be a potential irritant for some individuals, so careful consideration is necessary when formulating products with this ingredient.

Niacinamide, also known as Vitamin B3, is a versatile ingredient commonly used in cosmetic formulations for its active and skin-conditioning properties. It is known to help improve the appearance of skin texture, enhance moisture retention, and support the skin's barrier function. Formulators may add Niacinamide to products to provide a range of benefits, including promoting a more even skin tone and reducing the appearance of fine lines and wrinkles. Its compatibility with various skin types makes it a popular choice in many skincare products.

EPILOBIUM ANGUSTIFOLIUM EXTRACT is an ingredient recognized for its skin-conditioning properties. In cosmetic formulations, skin-conditioning agents are included to enhance the appearance and feel of the skin, often contributing to a smoother and more hydrated surface. Formulators may add this extract to improve the overall texture of the product and provide a more pleasant user experience, making it a valuable component in various skincare applications.

Butylene Glycol is a versatile ingredient commonly used in cosmetic formulations as a solvent and humectant. As a solvent, it helps to dissolve other ingredients, ensuring a uniform distribution and enhancing the overall texture of the product. Its humectant properties allow it to attract moisture from the environment into the skin, contributing to hydration and improving the skin's moisture retention. Formulators may add Butylene Glycol to enhance the sensory experience of a product, improve its stability, and boost the efficacy of other active ingredients.

Sodium Hyaluronate is the sodium salt of hyaluronic acid, a naturally occurring substance in the body known for its remarkable ability to retain moisture. As a humectant, it attracts and binds water to the skin, helping to maintain hydration and improve the skin's overall texture and appearance. Formulators often include Sodium Hyaluronate in cosmetic products to enhance moisture levels, promote a plump and youthful look, and provide a smooth application experience. Its lightweight nature allows for easy absorption, making it a popular choice in various skincare formulations.

1,2-HEXANEDIOL is a synthetic diol that serves primarily as a skin-conditioning agent and solvent in cosmetic formulations. Its skin-conditioning properties help to improve the feel and texture of products on the skin, making them more pleasant to use. Additionally, as a solvent, it aids in dissolving other ingredients, ensuring a uniform and stable formulation. Formulators may choose to include 1,2-HEXANEDIOL for its ability to enhance product performance and sensory attributes, contributing to an overall improved user experience.

COCONUT ACID is a versatile ingredient commonly used in cosmetic formulations. It serves multiple functions, including cleansing, skin-conditioning as an emollient, and acting as a surfactant for emulsifying and cleansing purposes. The cleansing function allows it to help remove dirt and impurities from the skin, while its skin-conditioning-emollient property can contribute to a softer and smoother skin feel. Additionally, as a surfactant-emulsifying agent, COCONUT ACID can aid in blending oil and water components in formulations, enhancing texture and stability. Formulators may add it to create effective and pleasant products that improve the overall user experience.

Cholesterol is a naturally occurring lipid that plays a crucial role in maintaining the skin's barrier function. It helps to strengthen the skin's protective layer, preventing moisture loss and enhancing overall hydration. As an emollient, Cholesterol contributes to a smooth and soft skin texture, making it a valuable ingredient in various cosmetic formulations. Formulators may add Cholesterol to products to improve skin feel and support the skin's natural barrier, promoting a healthier appearance.

Ceramide NP is a type of lipid molecule that plays a crucial role in maintaining the skin's natural barrier. It is a key component of the stratum corneum, the outermost layer of the skin, helping to retain moisture and protect against environmental stressors. In cosmetic formulations, Ceramide NP is often included for its ability to support skin hydration and improve the overall texture and resilience of the skin. Formulators may add it to products to enhance skin barrier function, making it beneficial for dry or compromised skin types.

Aloe Barbadensis Leaf Water, commonly known as Aloe Vera, is derived from the leaves of the aloe plant and is widely recognized for its skin-conditioning properties. This ingredient is often included in cosmetic formulations due to its hydrating and soothing effects on the skin, making it a popular choice for products aimed at calming irritation or providing moisture. Formulators may add Aloe Barbadensis Leaf Water to enhance the overall sensory experience of a product, as it can contribute to a refreshing and lightweight feel on the skin.

PEG-60 HYDROGENATED CASTOR OIL is a polyethylene glycol derivative of hydrogenated castor oil, commonly used in cosmetic formulations for its surfactant properties. It serves as both an emulsifying and cleansing agent, helping to blend oil and water-based ingredients effectively, which is essential for creating stable formulations. Additionally, its cleansing properties aid in the removal of dirt and impurities from the skin or hair, making it a versatile ingredient in various personal care products. Formulators may add PEG-60 HYDROGENATED CASTOR OIL to enhance texture, improve product performance, and ensure a pleasant application experience.

Centella Asiatica Extract, commonly known as Cica, is derived from the Centella Asiatica plant, which is recognized for its skin-conditioning properties. This ingredient is often included in cosmetic formulations to help soothe and hydrate the skin, making it a popular choice for products aimed at improving skin texture and promoting a healthy appearance. Formulators may add Centella Asiatica Extract due to its potential to enhance the overall feel and look of the skin, contributing to a more revitalized complexion.

COCO-BETAINE is a versatile ingredient commonly used in cosmetic formulations for its multiple functions. It acts as an antistatic agent, helping to reduce static electricity in hair and skin, which can enhance manageability. Additionally, it serves as a cleansing surfactant, effectively removing dirt and impurities while also boosting foam production, making it valuable in products designed for cleansing. Furthermore, COCO-BETAINE provides conditioning benefits for both hair and skin, contributing to a softer and smoother feel. Its viscosity-controlling properties allow formulators to achieve desired product textures, making it a useful ingredient in various formulations.

Sodium Benzoate is a widely used preservative in cosmetics and personal care products. It functions primarily to inhibit the growth of bacteria, yeast, and mold, thereby extending the shelf life of formulations. Formulators may add Sodium Benzoate to ensure the stability and safety of products, particularly those that contain water, as these are more susceptible to microbial contamination. Its effectiveness and low toxicity make it a popular choice in various cosmetic applications.

STEARIC ACID is a fatty acid commonly used in cosmetics for its multifunctional properties. It serves as a cleansing agent and a surfactant, helping to emulsify and stabilize formulations, which is essential for creating smooth and consistent textures in creams and lotions. Additionally, it can act as a refatting agent, replenishing skin lipids that may be stripped away during cleansing. Formulators may add STEARIC ACID to enhance the overall stability and performance of a product, as well as to contribute to its sensory attributes, such as texture and feel on the skin.

OLEIC ACID is a fatty acid commonly found in various natural oils, such as olive oil. It serves multiple functions in cosmetics, primarily as a skin-conditioning emollient and a surfactant-emulsifying agent. As an emollient, it helps to soften and smooth the skin, enhancing moisture retention and providing a more supple feel. Additionally, its emulsifying properties allow it to help blend oil and water-based ingredients, improving the texture and stability of formulations. Formulators may add OLEIC ACID to enhance the overall sensory experience of a product, ensuring a richer and more hydrating application.

CAPRYLIC/CAPRIC TRIGLYCERIDE is a mixed triester derived from caprylic and capric acids, which are medium-chain fatty acids. This ingredient is commonly used in cosmetics for its functions as a skin-conditioning agent, providing an occlusive barrier that helps to retain moisture in the skin. Additionally, it serves as a solvent and fragrance component, enhancing the overall sensory experience of cosmetic formulations. Formulators may add CAPRYLIC/CAPRIC TRIGLYCERIDE to improve texture and spreadability, making products feel smoother and more luxurious on the skin.

HYDROGENATED LECITHIN is a modified form of lecithin, a natural phospholipid found in various plant and animal sources. In cosmetics, it serves primarily as a surfactant-emulsifying agent, helping to blend water and oils, which enhances the texture and stability of formulations. Additionally, it acts as a skin-conditioning agent, contributing to the hydration and smoothness of the skin. Formulators may add HYDROGENATED LECITHIN to improve product performance, enhance skin feel, and stabilize emulsions, making it a versatile ingredient in many cosmetic products.

Phytosphingosine is a natural lipid that is a component of the skin's barrier. It plays a crucial role in maintaining the integrity and function of the skin barrier, helping to protect against moisture loss and external irritants. Formulators may add Phytosphingosine to cosmetic products to enhance skin hydration and support the overall health of the skin, making it a valuable ingredient in formulations aimed at improving skin barrier function.

Lactic Acid is an alpha hydroxy acid (AHA) commonly used in cosmetics for its exfoliating properties. It helps to remove dead skin cells from the surface of the skin, promoting a smoother and more radiant complexion. Additionally, Lactic Acid can enhance skin hydration by attracting moisture, making it beneficial for maintaining skin softness and elasticity. Formulators may add Lactic Acid to products to improve skin texture and promote a more youthful appearance, while also considering its potential as an active ingredient in various formulations. However, it is important to note that Lactic Acid can be a potential irritant for some individuals, necessitating careful formulation and usage considerations.

Caprylyl Glycol is a multifunctional ingredient commonly used in cosmetics for its preservative and humectant properties. As a preservative, it helps to inhibit the growth of microorganisms, thereby extending the shelf life of cosmetic products. Its humectant function allows it to attract and retain moisture in the skin, contributing to hydration and a smoother appearance. Formulators may add Caprylyl Glycol to enhance product stability and improve the overall sensory experience of the formulation.

SODIUM METHYL COCOYL TAURATE is a surfactant-cleansing agent commonly used in cosmetic formulations. Its primary function is to modify surface or interfacial tension, which can aid in the mixing and dispersing of ingredients within a product. Formulators may add this ingredient to enhance the overall effectiveness of a formula by improving the interaction between water and other components, thereby contributing to a more uniform application and performance of the product.

Citric Acid is an organic acid commonly found in citrus fruits and is widely used in cosmetic formulations for its multifunctional properties. As an exfoliant, it helps to remove dead skin cells, promoting a smoother and more radiant complexion. Additionally, it serves as a pH adjuster, ensuring that products maintain an optimal acidity level for skin compatibility. Formulators may add Citric Acid to enhance the overall efficacy of a product and to improve its stability. However, it is important to note that it can be a potential irritant for some individuals, necessitating careful consideration in formulation.

Xanthan Gum is a natural polysaccharide derived from the fermentation of sugars by the bacterium Xanthomonas campestris. It is primarily used as a thickening agent in cosmetic formulations, helping to improve the texture and viscosity of products. Formulators may add Xanthan Gum to enhance the stability of emulsions, prevent separation of ingredients, and create a desirable consistency in creams, gels, and lotions. Its ability to form a gel-like structure also contributes to a smooth application and feel on the skin.

Phenoxyethanol is a widely used cosmetic ingredient recognized for its role as a preservative. It helps to prevent the growth of bacteria, mold, and yeast in cosmetic formulations, thereby extending the shelf life of products and ensuring their safety for consumers. Formulators may add Phenoxyethanol to protect the integrity of the product and maintain its effectiveness over time, especially in water-based formulations where microbial growth is a concern.

CAPRYLHYDROXAMIC ACID is a chelating agent commonly used in cosmetic formulations. Its primary function is to bind metal ions, which can help stabilize the formulation and enhance the efficacy of other ingredients by preventing metal-induced degradation. Formulators may add this ingredient to improve the overall stability and performance of a product, ensuring that it maintains its intended properties over time.