Not Your Mother's aura boost Thickening Shampoo vs Coco & Eve Like A Virgin Super Hydrating Shampoo
Both shampoos prioritize hydration, but they diverge in their primary focus. Coco & Eve's formula is centered on deep moisture, leveraging ingredients like hydrolyzed hyaluronic acid and coconut oil to nourish the hair. In contrast, Not Your Mother's aura boost Thickening Shampoo not only hydrates but also seeks to enhance hair thickness with the addition of hydrolyzed quinoa and crambe abyssinica seed oil. While they share several ingredients, including sodium cocoyl isethionate and panthenol, the presence of unique components in each product leads to differing benefits. Additionally, both products contain fragrance, which may be a consideration for those with sensitivities. Ultimately, the choice between the two may come down to whether the primary goal is hydration or a combination of hydration and volume.
- Match
- 82%
- Price
- $8.24
- Category
- Haircare
- Type
- Shampoo
- Ingredients
- 29 ingredients
- Match
- 82%
- Price
- $25.00
- Category
- Haircare
- Type
- Shampoo
- Ingredients
- 40 ingredients
What's inside
What's inside
Key ingredients
Key ingredients
Benefits
Benefits
Concerns
Concerns
Ingredients Side-by-side
- WaterSolvent
- Sodium Cocoyl IsethionateCleansing Agent, Hair Conditioner, Cleansing Surfactant, Surfactant
- SODIUM LAUROYL METHYL ISETHIONATECleansing Agent, Cleansing Surfactant
- COCAMIDOPROPYL HYDROXYSULTAINEAntistatic, Cleansing Agent, Foam-Boosting Surfactant, Hair Conditioner, Skin Conditioner, Cleansing Surfactant, Viscosity Controller
- GLYCOL DISTEARATEEmollient Skin Conditioner, Emulsifying Surfactant, Opacifying Agent, Skin Conditioner, Viscosity Controller
- PEG-150 DISTEARATEEmulsifying Surfactant, Cleansing Surfactant, Viscosity Controller
- ISOPENTYLDIOLSolvent
- POLYQUATERNIUM-10Antistatic, Film Former
+21 more ingredients
- CRAMBE ABYSSINICA SEED OILHair Conditioner, Emulsion Stabilizer, Occlusive Skin Conditioner
- HYDROLYZED QUINOASkin Conditioner
- PanthenolAntistatic, Hair Conditioner, Skin Conditioner, Humectant
- Sodium HyaluronateHumectant, Skin Conditioner
- MAGNESIUM PCAHumectant, Skin Conditioner
- GlycerinDenaturant, Hair Conditioner, Humectant, Oral Care, Skin Protectant, Solvent, Viscosity Controller, Perfuming Agent, Fragrance, Humectant Skin Conditioner
- 1,2-HEXANEDIOLSkin Conditioner, Solvent
- Propylene GlycolHumectant, Fragrance, Solvent, Viscosity Controller, Humectant Skin Conditioner, Other Skin Conditioner
- QUATERNIUM-80Antistatic, Hair Conditioner
- TRISODIUM ETHYLENEDIAMINE DISUCCINATEChelating Agent
- HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDEAntistatic, Hair Conditioner
- TETRASODIUM GLUTAMATE DIACETATEChelating Agent
- EthylhexylglycerinDeodorant, Skin Conditioner, Preservative
- PhenoxyethanolAntimicrobial, Preservative
- Potassium SorbateFragrance, Preservative
- Sodium BenzoateAnticorrosive, Fragrance, Preservative
- Citric AcidBuffering Agent, Chelating Agent, Fragrance, Exfoliant, Active Ingredient, pH Adjuster
- FragranceFragrance
- TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENESFragrance, Perfuming Agent, Other Skin Conditioner
- Benzyl AlcoholPreservative
- Benzyl BenzoateAntimicrobial, Solvent, Perfuming Agent
Ingredients Side-by-side
- WaterSolvent
- SODIUM LAUROYL METHYL ISETHIONATECleansing Agent, Cleansing Surfactant
- GlycerinDenaturant, Hair Conditioner, Humectant, Oral Care, Skin Protectant, Solvent, Viscosity Controller, Perfuming Agent, Fragrance, Humectant Skin Conditioner
- SODIUM METHYL COCOYL TAURATECleansing Surfactant
- Cocamidopropyl BetaineAntistatic, Cleansing Agent, Foam-Boosting Surfactant, Hair Conditioner, Cleansing Surfactant, Viscosity Controller, Other Skin Conditioner, Surfactant
- Decyl GlucosideCleansing Agent, Emulsion Stabilizer, Cleansing Surfactant, Surfactant
- SODIUM CHLORIDEBulking Agent, Fragrance, Oral Care, Viscosity Controller
- HYDROLYZED HYALURONIC ACIDHair Conditioner, Humectant, Skin Conditioner
+32 more ingredients
- Sodium HyaluronateHumectant, Skin Conditioner
- COCONUT OIL POLYGLYCERYL-6 ESTERSEmollient Skin Conditioner, Emulsifying Surfactant
- PanthenolAntistatic, Hair Conditioner, Skin Conditioner, Humectant
- COCONUT ACIDCleansing Agent, Emollient Skin Conditioner, Emulsifying Surfactant, Cleansing Surfactant
- Sodium Cocoyl IsethionateCleansing Agent, Hair Conditioner, Cleansing Surfactant, Surfactant
- COCO-GLUCOSIDECleansing Agent, Foaming Agent, Cleansing Surfactant
- SODIUM LAUROYL LACTYLATEEmulsifying Surfactant
- GLYCOL DISTEARATEEmollient Skin Conditioner, Emulsifying Surfactant, Opacifying Agent, Skin Conditioner, Viscosity Controller
- DISODIUM COCOAMPHODIACETATECleansing Agent, Foam-Boosting Surfactant, Hair Conditioner, Hydrotropic Surfactant, Skin Conditioner, Cleansing Surfactant
- COCO-BETAINEAntistatic, Cleansing Agent, Foam-Boosting Surfactant, Hair Conditioner, Skin Conditioner, Cleansing Surfactant, Viscosity Controller
- CARBOMEREmulsion Stabilizer, Gel Former, Viscosity Controller
- PHENETHYL BENZOATEEmollient Skin Conditioner, Perfuming Agent
- LAUROYL / MYRISTOYL METHYL GLUCAMIDEEmollient Skin Conditioner, Hair Conditioner, Skin Conditioner, Cleansing Surfactant, Viscosity Controller
- POLYQUATERNIUM-10Antistatic, Film Former
- SODIUM METHYLTAURATESkin Conditioner
- TRISODIUM ETHYLENEDIAMINE DISUCCINATEChelating Agent
- Citric AcidBuffering Agent, Chelating Agent, Fragrance, Exfoliant, Active Ingredient, pH Adjuster
- GUAR HYDROXYPROPYLTRIMONIUM CHLORIDEAntistatic, Film Former, Skin Conditioner, Viscosity Controller
- Propylene GlycolHumectant, Fragrance, Solvent, Viscosity Controller, Humectant Skin Conditioner, Other Skin Conditioner
- TocopherolAntioxidant, Fragrance, Other Skin Conditioner, Occlusive Skin Conditioner
- EthylhexylglycerinDeodorant, Skin Conditioner, Preservative
- TETRASODIUM GLUTAMATE DIACETATEChelating Agent
- Lactic AcidBuffering Agent, Humectant, Skin Conditioner, Exfoliant, Active Ingredient
- PhenoxyethanolAntimicrobial, Preservative
- Sodium BenzoateAnticorrosive, Fragrance, Preservative
- POLYQUATERNIUM-7Antistatic, Film Former
- CETEARETH-60 MYRISTYL GLYCOLEmulsifying Surfactant, Cleansing Surfactant
- DICOCOYLETHYL HYDROXYETHYLMONIUM METHOSULFATEAntistatic, Hair Conditioner
- PEG-120 METHYL GLUCOSE DIOLEATEEmulsifying Surfactant
- Sodium HydroxideBuffering Agent, Denaturant, pH Adjuster
- Benzyl AlcoholPreservative
- FragranceFragrance
Ingredients Explained
Water
Solvent · Shared
Aqua, commonly known as water, serves primarily as a solvent in cosmetic formulations. It is the most abundant ingredient in many products and is essential for dissolving other ingredients, facilitating their application and absorption on the skin. Formulators often add Aqua to create a suitable texture and consistency, ensuring that products are easy to spread and apply. Additionally, water can help to hydrate the skin, making it a vital component in many moisturizing formulations.
Sodium Cocoyl Isethionate
Cleansing Agent, Hair Conditioner, Cleansing Surfactant, Surfactant · Shared
Sodium Cocoyl Isethionate is a surfactant commonly used in cosmetic formulations. As a surfactant, it plays a crucial role in reducing surface tension, which can enhance the mixing and dispersing of ingredients within a product. This function is particularly useful in creating stable emulsions and improving the overall texture and application of cosmetic products.
SODIUM LAUROYL METHYL ISETHIONATE
Cleansing Agent, Cleansing Surfactant · Shared
SODIUM LAUROYL METHYL ISETHIONATE is a surfactant-cleansing agent commonly used in cosmetic formulations. Its primary function is to help reduce surface tension, allowing for effective mixing and dispersion of ingredients. This property is particularly useful in creating products that require a cleansing action, as it aids in the removal of dirt and impurities from the skin or hair. Formulators may add this ingredient to enhance the overall cleansing efficacy of a product while maintaining a desirable texture and feel.
GLYCOL DISTEARATE
Emollient Skin Conditioner, Emulsifying Surfactant, Opacifying Agent, Skin Conditioner, Viscosity Controller · Shared
GLYCOL DISTEARATE is a multifunctional ingredient commonly used in cosmetic formulations. It serves as a skin-conditioning emollient, which helps to improve the skin's texture and moisture retention. Additionally, it functions as a surfactant-emulsifying agent, aiding in the mixing of oil and water components, which is essential for creating stable emulsions in creams and lotions. Its opacifying properties allow formulators to create products with a desirable appearance by reducing transparency, while its viscosity-controlling function helps to adjust the thickness of formulations, contributing to the overall texture and feel of the product. These functions make GLYCOL DISTEARATE a valuable ingredient in enhancing the performance and aesthetic qualities of cosmetic products.
POLYQUATERNIUM-10
Antistatic, Film Former · Shared
POLYQUATERNIUM-10 is a synthetic polymer commonly used in cosmetic formulations for its antistatic and film-forming properties. It helps to reduce static electricity in hair and skin, making it easier to manage and style. Additionally, its film-forming ability allows it to create a protective layer on the surface, which can enhance moisture retention and improve the overall texture of the product. Formulators may add POLYQUATERNIUM-10 to improve the sensory feel of formulations and to enhance the performance of other ingredients.
Panthenol
Antistatic, Hair Conditioner, Skin Conditioner, Humectant · Shared
Panthenol, also known as Pro-Vitamin B5, is a versatile ingredient commonly used in cosmetic formulations for its humectant and skin-conditioning properties. As a humectant, it helps to attract and retain moisture in the skin, contributing to a hydrated and plump appearance. Additionally, Panthenol is known for its ability to improve skin barrier function and enhance the overall texture of the skin, making it a popular choice among formulators looking to create products that promote softness and smoothness. Its multifunctional nature allows it to be included in a wide range of skincare and haircare products.
Sodium Hyaluronate
Humectant, Skin Conditioner · Shared
Sodium Hyaluronate is the sodium salt of hyaluronic acid, a naturally occurring substance in the body known for its remarkable ability to retain moisture. As a humectant, it attracts and binds water to the skin, helping to maintain hydration and improve the skin's overall texture and appearance. Formulators often include Sodium Hyaluronate in cosmetic products to enhance moisture levels, promote a plump and youthful look, and provide a smooth application experience. Its lightweight nature allows for easy absorption, making it a popular choice in various skincare formulations.
Glycerin
Denaturant, Hair Conditioner, Humectant, Oral Care, Skin Protectant, Solvent, Viscosity Controller, Perfuming Agent, Fragrance, Humectant Skin Conditioner · Shared
Glycerin, also known as Glycerine, is a naturally occurring compound that serves primarily as a humectant in cosmetic formulations. This means it has the ability to attract moisture from the environment and bind it to the skin, helping to maintain hydration levels. Due to its effective moisturizing properties, formulators often include Glycerin in products to enhance skin softness and elasticity, making it a popular choice in various skincare and cosmetic formulations.