Not Your Mother's aura boost Thickening Shampoo vs Coco & Eve Like A Virgin Super Hydrating Shampoo

Both shampoos prioritize hydration, but they diverge in their primary focus. Coco & Eve's formula is centered on deep moisture, leveraging ingredients like hydrolyzed hyaluronic acid and coconut oil to nourish the hair. In contrast, Not Your Mother's aura boost Thickening Shampoo not only hydrates but also seeks to enhance hair thickness with the addition of hydrolyzed quinoa and crambe abyssinica seed oil. While they share several ingredients, including sodium cocoyl isethionate and panthenol, the presence of unique components in each product leads to differing benefits. Additionally, both products contain fragrance, which may be a consideration for those with sensitivities. Ultimately, the choice between the two may come down to whether the primary goal is hydration or a combination of hydration and volume.

Match
82%
Price
$8.24
Category
Haircare
Type
Shampoo
Ingredients
29 ingredients
Buy
Match
82%
Price
$25.00
Category
Haircare
Type
Shampoo
Ingredients
40 ingredients
Buy

What's inside

What's inside

Key ingredients

Key ingredients

Benefits

Benefits

Concerns

Concerns

Ingredients Side-by-side

  1. WaterSolvent
  2. Sodium Cocoyl IsethionateCleansing Agent, Hair Conditioner, Cleansing Surfactant, Surfactant
  3. SODIUM LAUROYL METHYL ISETHIONATECleansing Agent, Cleansing Surfactant
  4. COCAMIDOPROPYL HYDROXYSULTAINEAntistatic, Cleansing Agent, Foam-Boosting Surfactant, Hair Conditioner, Skin Conditioner, Cleansing Surfactant, Viscosity Controller
  5. GLYCOL DISTEARATEEmollient Skin Conditioner, Emulsifying Surfactant, Opacifying Agent, Skin Conditioner, Viscosity Controller
  6. PEG-150 DISTEARATEEmulsifying Surfactant, Cleansing Surfactant, Viscosity Controller
  7. ISOPENTYLDIOLSolvent
  8. POLYQUATERNIUM-10Antistatic, Film Former
+21 more ingredients
  1. CRAMBE ABYSSINICA SEED OILHair Conditioner, Emulsion Stabilizer, Occlusive Skin Conditioner
  2. HYDROLYZED QUINOASkin Conditioner
  3. PanthenolAntistatic, Hair Conditioner, Skin Conditioner, Humectant
  4. Sodium HyaluronateHumectant, Skin Conditioner
  5. MAGNESIUM PCAHumectant, Skin Conditioner
  6. GlycerinDenaturant, Hair Conditioner, Humectant, Oral Care, Skin Protectant, Solvent, Viscosity Controller, Perfuming Agent, Fragrance, Humectant Skin Conditioner
  7. 1,2-HEXANEDIOLSkin Conditioner, Solvent
  8. Propylene GlycolHumectant, Fragrance, Solvent, Viscosity Controller, Humectant Skin Conditioner, Other Skin Conditioner
  9. QUATERNIUM-80Antistatic, Hair Conditioner
  10. TRISODIUM ETHYLENEDIAMINE DISUCCINATEChelating Agent
  11. HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDEAntistatic, Hair Conditioner
  12. TETRASODIUM GLUTAMATE DIACETATEChelating Agent
  13. EthylhexylglycerinDeodorant, Skin Conditioner, Preservative
  14. PhenoxyethanolAntimicrobial, Preservative
  15. Potassium SorbateFragrance, Preservative
  16. Sodium BenzoateAnticorrosive, Fragrance, Preservative
  17. Citric AcidBuffering Agent, Chelating Agent, Fragrance, Exfoliant, Active Ingredient, pH Adjuster
  18. FragranceFragrance
  19. TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENESFragrance, Perfuming Agent, Other Skin Conditioner
  20. Benzyl AlcoholPreservative
  21. Benzyl BenzoateAntimicrobial, Solvent, Perfuming Agent

Ingredients Side-by-side

  1. WaterSolvent
  2. SODIUM LAUROYL METHYL ISETHIONATECleansing Agent, Cleansing Surfactant
  3. GlycerinDenaturant, Hair Conditioner, Humectant, Oral Care, Skin Protectant, Solvent, Viscosity Controller, Perfuming Agent, Fragrance, Humectant Skin Conditioner
  4. SODIUM METHYL COCOYL TAURATECleansing Surfactant
  5. Cocamidopropyl BetaineAntistatic, Cleansing Agent, Foam-Boosting Surfactant, Hair Conditioner, Cleansing Surfactant, Viscosity Controller, Other Skin Conditioner, Surfactant
  6. Decyl GlucosideCleansing Agent, Emulsion Stabilizer, Cleansing Surfactant, Surfactant
  7. SODIUM CHLORIDEBulking Agent, Fragrance, Oral Care, Viscosity Controller
  8. HYDROLYZED HYALURONIC ACIDHair Conditioner, Humectant, Skin Conditioner
+32 more ingredients
  1. Sodium HyaluronateHumectant, Skin Conditioner
  2. COCONUT OIL POLYGLYCERYL-6 ESTERSEmollient Skin Conditioner, Emulsifying Surfactant
  3. PanthenolAntistatic, Hair Conditioner, Skin Conditioner, Humectant
  4. COCONUT ACIDCleansing Agent, Emollient Skin Conditioner, Emulsifying Surfactant, Cleansing Surfactant
  5. Sodium Cocoyl IsethionateCleansing Agent, Hair Conditioner, Cleansing Surfactant, Surfactant
  6. COCO-GLUCOSIDECleansing Agent, Foaming Agent, Cleansing Surfactant
  7. SODIUM LAUROYL LACTYLATEEmulsifying Surfactant
  8. GLYCOL DISTEARATEEmollient Skin Conditioner, Emulsifying Surfactant, Opacifying Agent, Skin Conditioner, Viscosity Controller
  9. DISODIUM COCOAMPHODIACETATECleansing Agent, Foam-Boosting Surfactant, Hair Conditioner, Hydrotropic Surfactant, Skin Conditioner, Cleansing Surfactant
  10. COCO-BETAINEAntistatic, Cleansing Agent, Foam-Boosting Surfactant, Hair Conditioner, Skin Conditioner, Cleansing Surfactant, Viscosity Controller
  11. CARBOMEREmulsion Stabilizer, Gel Former, Viscosity Controller
  12. PHENETHYL BENZOATEEmollient Skin Conditioner, Perfuming Agent
  13. LAUROYL / MYRISTOYL METHYL GLUCAMIDEEmollient Skin Conditioner, Hair Conditioner, Skin Conditioner, Cleansing Surfactant, Viscosity Controller
  14. POLYQUATERNIUM-10Antistatic, Film Former
  15. SODIUM METHYLTAURATESkin Conditioner
  16. TRISODIUM ETHYLENEDIAMINE DISUCCINATEChelating Agent
  17. Citric AcidBuffering Agent, Chelating Agent, Fragrance, Exfoliant, Active Ingredient, pH Adjuster
  18. GUAR HYDROXYPROPYLTRIMONIUM CHLORIDEAntistatic, Film Former, Skin Conditioner, Viscosity Controller
  19. Propylene GlycolHumectant, Fragrance, Solvent, Viscosity Controller, Humectant Skin Conditioner, Other Skin Conditioner
  20. TocopherolAntioxidant, Fragrance, Other Skin Conditioner, Occlusive Skin Conditioner
  21. EthylhexylglycerinDeodorant, Skin Conditioner, Preservative
  22. TETRASODIUM GLUTAMATE DIACETATEChelating Agent
  23. Lactic AcidBuffering Agent, Humectant, Skin Conditioner, Exfoliant, Active Ingredient
  24. PhenoxyethanolAntimicrobial, Preservative
  25. Sodium BenzoateAnticorrosive, Fragrance, Preservative
  26. POLYQUATERNIUM-7Antistatic, Film Former
  27. CETEARETH-60 MYRISTYL GLYCOLEmulsifying Surfactant, Cleansing Surfactant
  28. DICOCOYLETHYL HYDROXYETHYLMONIUM METHOSULFATEAntistatic, Hair Conditioner
  29. PEG-120 METHYL GLUCOSE DIOLEATEEmulsifying Surfactant
  30. Sodium HydroxideBuffering Agent, Denaturant, pH Adjuster
  31. Benzyl AlcoholPreservative
  32. FragranceFragrance

Ingredients Explained

Water

Solvent · Shared

Aqua, commonly known as water, serves primarily as a solvent in cosmetic formulations. It is the most abundant ingredient in many products and is essential for dissolving other ingredients, facilitating their application and absorption on the skin. Formulators often add Aqua to create a suitable texture and consistency, ensuring that products are easy to spread and apply. Additionally, water can help to hydrate the skin, making it a vital component in many moisturizing formulations.

Sodium Cocoyl Isethionate

Cleansing Agent, Hair Conditioner, Cleansing Surfactant, Surfactant · Shared

Sodium Cocoyl Isethionate is a surfactant commonly used in cosmetic formulations. As a surfactant, it plays a crucial role in reducing surface tension, which can enhance the mixing and dispersing of ingredients within a product. This function is particularly useful in creating stable emulsions and improving the overall texture and application of cosmetic products.

SODIUM LAUROYL METHYL ISETHIONATE

Cleansing Agent, Cleansing Surfactant · Shared

SODIUM LAUROYL METHYL ISETHIONATE is a surfactant-cleansing agent commonly used in cosmetic formulations. Its primary function is to help reduce surface tension, allowing for effective mixing and dispersion of ingredients. This property is particularly useful in creating products that require a cleansing action, as it aids in the removal of dirt and impurities from the skin or hair. Formulators may add this ingredient to enhance the overall cleansing efficacy of a product while maintaining a desirable texture and feel.

GLYCOL DISTEARATE

Emollient Skin Conditioner, Emulsifying Surfactant, Opacifying Agent, Skin Conditioner, Viscosity Controller · Shared

GLYCOL DISTEARATE is a multifunctional ingredient commonly used in cosmetic formulations. It serves as a skin-conditioning emollient, which helps to improve the skin's texture and moisture retention. Additionally, it functions as a surfactant-emulsifying agent, aiding in the mixing of oil and water components, which is essential for creating stable emulsions in creams and lotions. Its opacifying properties allow formulators to create products with a desirable appearance by reducing transparency, while its viscosity-controlling function helps to adjust the thickness of formulations, contributing to the overall texture and feel of the product. These functions make GLYCOL DISTEARATE a valuable ingredient in enhancing the performance and aesthetic qualities of cosmetic products.

POLYQUATERNIUM-10

Antistatic, Film Former · Shared

POLYQUATERNIUM-10 is a synthetic polymer commonly used in cosmetic formulations for its antistatic and film-forming properties. It helps to reduce static electricity in hair and skin, making it easier to manage and style. Additionally, its film-forming ability allows it to create a protective layer on the surface, which can enhance moisture retention and improve the overall texture of the product. Formulators may add POLYQUATERNIUM-10 to improve the sensory feel of formulations and to enhance the performance of other ingredients.

Panthenol

Antistatic, Hair Conditioner, Skin Conditioner, Humectant · Shared

Panthenol, also known as Pro-Vitamin B5, is a versatile ingredient commonly used in cosmetic formulations for its humectant and skin-conditioning properties. As a humectant, it helps to attract and retain moisture in the skin, contributing to a hydrated and plump appearance. Additionally, Panthenol is known for its ability to improve skin barrier function and enhance the overall texture of the skin, making it a popular choice among formulators looking to create products that promote softness and smoothness. Its multifunctional nature allows it to be included in a wide range of skincare and haircare products.

Sodium Hyaluronate

Humectant, Skin Conditioner · Shared

Sodium Hyaluronate is the sodium salt of hyaluronic acid, a naturally occurring substance in the body known for its remarkable ability to retain moisture. As a humectant, it attracts and binds water to the skin, helping to maintain hydration and improve the skin's overall texture and appearance. Formulators often include Sodium Hyaluronate in cosmetic products to enhance moisture levels, promote a plump and youthful look, and provide a smooth application experience. Its lightweight nature allows for easy absorption, making it a popular choice in various skincare formulations.

Glycerin

Denaturant, Hair Conditioner, Humectant, Oral Care, Skin Protectant, Solvent, Viscosity Controller, Perfuming Agent, Fragrance, Humectant Skin Conditioner · Shared

Glycerin, also known as Glycerine, is a naturally occurring compound that serves primarily as a humectant in cosmetic formulations. This means it has the ability to attract moisture from the environment and bind it to the skin, helping to maintain hydration levels. Due to its effective moisturizing properties, formulators often include Glycerin in products to enhance skin softness and elasticity, making it a popular choice in various skincare and cosmetic formulations.